Meet the team

CEW is the brainchild of Cathy White. For years she had her eyes set on building an agency that truly understands scaling tech companies and at the end of 2016 CEW was born. We may be small (for now) but we're ambitious. Your success is our success! 

Cathy White

Founder and Director

Cathy specialises in working with startups and the organisations that support them, with a real passion for working with growing companies where she can make an impact to their business. 

She was previously Head of Communications for Tech City UK, an organisation to accelerate the growth of digital startups and skills in the UK, and Communications and Marketing Manager for Seedcamp, the first round fund that invests in pre-seed and seed stage tech startups. In her role at Seedcamp she worked with its portfolio, advising early-stage companies on their own marketing and PR activity. Ahead of Seedcamp, she was Senior Account Manager on the Start-ups and Fast Growth team of Albion Drive and was recognised for her work in the agency by PR Week in June 2014, when she appeared as a ‘Rising Star’ of the industry.

She has worked on international campaigns for US and European companies, in a range of sectors across the tech space, including some of Europe's leading startups and VC’s, such as Index Ventures, Draper Esprit (DFJ Esprit), Transferwise, Etsy, Brainient, and Klarna. Prior to joining Albion Drive, Cathy worked at Sparkpr a Silicon Valley agency, where she played a key role in the London office operation, as day-to-day contact and acting “MD” during a change in management. 

Outside of her day-to-day, she is an organiser for GeekGirl Meetup UK, highlighting female role models in the tech industry, providing women with events to learn, connect and be mentored. Cathy is also the host of GeekGirlMeets, a podcast series that interviews women in technology in order to inspire others. 

Renata Miranda

Account Manager

Renata is a professional journalist with experience in print, online and multimedia platforms, having worked for international media outlets such as the BBC and Deutsche Welle. She loves everything content-related and is your go-to person for any type of creative work, being a certified Design Thinker by the at the University Potsdam, in Germany. On the PR side of things, she has worked for companies both in the private and in the public sector. On her free time, she is either reading or making collages.

Toto Obi


Toto is currently a third-year student at City University of London, studying Computer Science. After gaining experiences working in both large and startup tech companies, such as JP Morgan and Crowd Reactive, she was determined to explore the London tech industry for her placement and she is now a Junior at CEW for her year in industry placement. In her spare time, she enjoys looking at memes as well as learning about the latest tech and design development, and exploring both London and art. She is also slowly becoming a CrossFit enthusiast and is trying to train her dog named Prince.