Five Seasons Ventures

The client
Five Seasons Ventures is a venture capital firm for Food and Agriculture technology startups across Europe. The fund focuses on early-stage companies developing technological innovations aimed at solving the key challenges the sector currently faces, from healthier food, to shorter supply chains, to quantified and personalised nutrition, to alternative proteins.

The challenge
Five Seasons Ventures wanted to establish itself amongst the European tech community as a new fund dedicated to investing into Agriculture and Food Technology based businesses. The two Founders had both been a part of the London investment and food-tech world for some time and were relocating to Paris. The team wanted to announce the fund simultaneously in the UK, France and Italy.

Our solution
CEW worked alongside the Five Seasons team to create a press release which was then translated into French and Italian. We approached a handful of targets in advance of the embargo lifting, organising interviews and drafting responses on the client’s behalf where appropriate.

Our targets focussed on key tech and business press with international reach, AgriTech trade publications, and specific titles in Italy, France and Spain. 

CEW secured coverage in top tier media in the UK, France and Italy. Securing TechCrunch, Bloomberg, Tech.EU and AgFunder News, among others, for the morning of the announcement ahead of a wider distribution of the press release. 

Throughout the day and in the following days, we secured coverage at Fortune, Pitchbook, UK Tech News, and Unquote among many others. In total there were 70+ pieces of online coverage and an appearance on French radio. Coverage was achieved internationally in English, and in Italy, France, Germany, Romania, Sweden, Spain and Brazil.

CEW also assisted the founders in building initial relationships with journalists covering the company’s main areas of interest.

Examples of coverage obtained

What the client said
“The PR launch of our new fund was a success. We got great visibility in the three key markets we wanted to hit. CEW assisted us from the design and crafting of the announcement and translations, to the organisation of the calls with the key journalists and the follow up activities weeks after the main event. A big reveal can be a stressful moment, but we felt in good hands and all went very smoothly for us.”

- Ivan Farneti, Partner,Five Seasons Ventures