CEW Comms News

Why you should hire a Comms agency in 2018

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If a new business is created and no one is around to witness it, does it make any media noise? It probably doesn’t. It doesn’t matter how revolutionary your idea is when you start a new company you still need to have a good communications strategy in place to make sure people know you actually exist. And this is when having a Comms professional working for you comes into play. 

At this point in History, it should not be a big surprise how important it is for companies to have a PR & Communications apparatus in place. We help brands to build their image, secure their interests, manage relationships, and much more. A professional working in the sector will help you build a strategy tailored to your needs that will contribute with strengthening your credibility not only with the media but with the general public too, which can help bring new business to you.

A Comms agency will not only do PR work for you but can also assist you with producing content that can be used for marketing purposes to make your company grow. This can be done through email campaigns, blog posts, opinion pieces, social media, and so on.

If you are a small business or a startup then you have even more reason to hire a Comms agency in 2018. It is crucial that you stand out at this early stage so if you have an innovative idea, you need to move fast so the market and your competitors know about it.

Having a communications agency working for you will be even more important to help you build your brand and raise awareness around it on a larger scale. This will be beneficial not only from a public relations point of view as the exposure will help you get new partnerships and even more investors, who usually find out about new opportunities by following the industry news.

Besides doing all this work for you, a Comms agency can advise you on the best ways to tell the stories you want to share with your target audience --you can learn more about storytelling hacks in one of the editions of The Communications Workshop, our weekly newsletter (sign up here).

Don’t wait around for your business to get noticed. Get in touch with us and find out more about our startup packages and how we can help your business grow.


BY RENATA MIRANDA, ACCOUNT MANAGER AT CEW COMMUNICATIONS.

Reflecting on 2017: Where we are, what we do and where we want to be

It’s been a little over a year since I last wrote here. It feels like it was yesterday. 

It seems like 2017 flew by and as we approach 2018 I cannot help but reflect on everything that happened since I decided to start my own company last December. And what a journey its had!

This has been an amazing year for CEW. We managed to go from one-person to a team of four and we are more excited than ever about all the possibilities that the new year has to offer us.

We've had the opportunity to work with amazing brands in the past 12 months --Monese, Sunlight, SILK Ventures, Libryo, Detective Dot, just to name a few-- and we've learned a lot throughout the process.

We helped Monese announce it’s Eurozone expansion, by taking a freshly painted “Brexit Bus” on a tour through London, Paris, Brussels and Frankfurt! The action got a lot of attention and was widely covered by the media throughout the UK and Europe, including this piece by Bloomberg and this article by The Next Web:

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SILK Ventures, got major media exposure when we worked with them on the announcement of a new fund to invest in European and U.S. ‘scale-ups’. We achieved global coverage, including this piece from TechCrunch:

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Another exciting opportunity for us was to work on the launch of Blooms London, the UK’s first workspace and members club with a focus on female entrepreneurs. We had journalists attending the launch and covering the event; the Culture Trip was one of the media outlets that published an article about it:

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We helped some amazing startups with their funding announcements too. Including Tech.EU exclusive covering of Libryo’s $1 million in seed funding:

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Among the many publications covering Chattermill getting £600,000 in seed funding, was this great TechCrunch article:

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And UK Tech News covering Sunlight, who closed a £500,000 seed round from Speedinvest, Seedcamp and Annection:

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We also helped our clients to secure product placements in the media. GiftWink was covered by Business Cloud:

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City A.M. also published an opinion piece by Detective Dot’s founder, Sophie Deen:

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CEW has established itself as an agency that specialises in working with tech and digital businesses, to help them scale and as a strategic partner for key players that support the ecosystem.

We have a lot of exciting plans for the new year. Firstly, you can expect a lot more content on our blog! The Communications Workshop, a newsletter for startups to gain some tips and advice on all things comms, is also set for a comeback in the first week of January -- you can sign up here.

We’re refreshing our Startup Service packages and creating new offerings for larger organisations looking to engage the startup community. Keep your eyes peeled for the upcoming months! 

There is still a lot more to come and we cannot wait to share everything with you here and in our social media channels --follow us on Twitter, Facebook and Instagram!

Before I sign off, I just want to send a huge thank you to all our clients, partners and friends who supported us during this first year. We could not have done this without you! Roll on 2018!


BY CATHY WHITE, FOUNDER AND DIRECTOR OF CEW COMMUNICATIONS.

The Problem of Working with Founders…

I’ve spent the past five years working with tech startups. In a rough calculation, I reckon that I have worked with, advised or mentored 150+ startups and founders from around Europe on their comms and marketing.

The problem of working with founders is that I want to be one.

Today, December 3rd, I am excited to tell you all that I am now the Founder and Director of CEW Communications, the start of a company I’ve been dreaming of for the best part of three years.

Much love to  Benjamin Southworth  for surprising me with this logo!

Much love to Benjamin Southworth for surprising me with this logo!

People who know me closely, will know that all I’ve ever wanted to do is grow my own company. I’m happy (and terrified, in equal measure) to say I am finally making the leap.

I want to build a company that challenges the normal assumptions of agency existence, to the benefit of its clients and staff. One that works in a way that makes sense for businesses of today and can keep on pace with fast-growing and moving scale-ups. A partner, not a service. The add-on CMO for small business.

I’ve been fortunate enough to work with an inspiring bunch of entrepreneurs, VC’s and communication professionals, who have made sure that I dream big and aspire to create and build a business that matches every value I have. I’m hugely grateful to anyone who has ever passed along advice, mentored or offered to help me — you have my eternal thanks!

I have the full support of Tech City UK as I move into my new venture and I’ve learnt a lot from the organisation over the past six months. The team are passionate about what they do for the UK tech community and it will be great to watch from the sidelines as we head into 2017. I’ll be working the team on a part-time basis for the rest of this year, and I’m grateful for their backing.

Every business has to start somewhere, and for CEW Communications, that somewhere is just me. I’m launching with a few amazing clients, companies I’ve worked with previously, and I am of course on the hunt for more!

If you know anyone looking for comms support there is a special place at a bar in Shoreditch where you can redeem a drink as thanks! I’ll buy. You can reach me at cathy@cewcomms.com and follow on Twitter @cewcomms.

More to come in the next few weeks. But for now — a big thank you to everyone who has supported me — watch this space.

BY CATHY WHITE, FOUNDER AND DIRECTOR OF CEW COMMUNICATIONS. THIS POST FIRST APPEARED ON MEDIUM ON DECEMBER 3 2016.