Perfection is in the eye of the beholder. And, we know, writing how to create the perfect blog post in a blog post is like googling ‘Google’. But today we’re going to outline the ways in which we think the perfect blog post is assembled, as it is an essential skill for any startup founder that’s looking to populate their website or social media channels with content. Blog posts are a great way to place yourself as a thought leader in the space, but only when they are executed perfectly. Here are our top 5 steps on how to get to this point.
1) Conquer your fear of failure
No great accomplishment was ever successfully undertaken that did not include the potential for failure. If an idea for a blog post comes to you, but you think it may be a bit too complicated or too daring to complete - pause for a moment. Then start writing. Whatever comes out, it’s essential that you put some words down on the page. Anything is better than nothing and even if a stream of consciousness typing session is the best that you can muster, you can come back to the document later on and flesh it out into a glittering piece of content. There are no set rules for a creative process.
Discipline with creative writing is a tricky beast to tame, as the creative inspiration can come in hoards or it can be near obsolete. This process is something that is perfected and procured over years of self-confidence building. It can seem like you’re writing something that no one would be interested in until it’s finished and the piece has gone viral. In essence, in life and in blog post writing, don’t be afraid of failure, because it will be the basis of your next success.
2) Stick to the process
A beneficial way to stay on track and on topic when writing the perfect blog post is to have a brief outline of the components for your piece. Of course, include the generic “Introduction” and “Conclusion” sections, but do think outside of the box with your other paragraph titles. A topic that’s a bit out of the ordinary will intrigue potential readers and can spur your creativity in the writing process too.
If you have previously written very well in a specific setting, such as the break-out area in your co-working space, or on a long train journey, do it again. A wise person once said: “If it ain’t broken, don’t fix it!” and we couldn’t agree more. Do not torture yourself to write a blog post when you are not feeling like it, because your output will be worthless. Identify the signifiers that inspire you to write well, and where possible, replicate them.
3) Grammar is key
Whilst this may seem like it needs to go unsaid, you’d be surprised how many blog posts often feature grammatical errors. Grammatical rules exist so that we have a standard for how we understand the written word. It’s the backbone to any good piece of writing and it can be the making or breaking of your perfect blog post. Unfortunately, we’re not going to condense an English Language degree into one paragraph, so take a look at this perfect blog post to touch up your knowledge of grammatical functions. Also, don’t be afraid of using grammar help tools such as Grammarly.
4) Know your audience
It would be pretty tragic for a vegan food startup if they wrote a blog post about how battery chicken farms are ethical and that the mass slaughter of baby cows is not only acceptable, but there should be a lot more of it, too. Whilst this example may seem inherently unrealistic, you’d be surprised with the faux pas we’ve seen committed over our PR careers.
Knowing who is going to read your blog post, or if you’re trying to target a new audience, should tremendously influence the content of said blog post. Always keep the audience in mind and tailor your writing style, humour, formality and so on, to cater for them. If your blog post is going to be shared over your social media channels, a simple way to do this would be to check who is following those accounts. Whilst this is only the direct audience for the content (and public profiles means that the world can see them), it’ll give you an idea of your audience.
5) Content is king
Now that we’ve gone over the moral fibre of the perfect blog post, we must turn our focus to what it has in it: CONTENT! Have some fun with the title or headline, it’s the first thing that a reader will see and it must hook them in. Get your fishing rod out and cast it into the sea: and be sure to hook a HUGE fish - and reel it in!
It’s also essential that it looks as pretty as a picture. You shouldn’t be afraid to use GIFs, they are more and more becoming a mainstream media staple and they appeal to the ever-diminishing attention span of an online audience. A neat way to breathe life into your blog post is to have the GIFs relate to the copy itself. Who said that moving-image newspapers were only in Harry Potter?
Before pressing ‘publish’ on your perfect blog post, please make sure that all the links that you have included are correct. No one wants to click on a link for a funding round and be taken to your food delivery. Focus on making your blog post the best it can be, by tying up all loose ends.
BY JAMIE GRIFFIN, JUNIOR ACCOUNT EXECUTIVE AT CEW COMMS.