LMAOOOOOOO... *send tweet*
Oh my god… *send tweet*
I can’t believe… *send tweet*
These are often how tweets begin, either on the keyboard or as a prior thought process. The inspiration can come from anywhere. Out of the blue, in the deep blue sea, when you’re feeling blue or when you’re in seventh heaven. It can be an all-encompassing feeling, the need to immediately blurt out the nugget of knowledge that has flown into your head. But, let’s put the keyboard down for a moment. Never tweet out of haste. There’s always time to form, proof and press send with a clear conscience. We’ll outline here the five ways in which we believe the perfect tweet is curated.
Think of your audience
The immediate audience for your tweet is clear, due to the ability to see who is following you. These are the people who will have your tweet show up on their timeline and they may even have push notifications enabled that alert them to the fact that you have just pressed send on a beautiful anecdote about the world.
If you use Twitter in a personal capacity, the odds are that these people are real-life friends, family members and acquaintances of yours. They are probably used to your ramblings in real life and so you will feel like this means your Twitter is a safe space for your thoughts. Stop. If your account is public, this is NOT the only audience that’s turned up for your sell-out one-person-life-story show. Your audience is the entire connected world. Your tweet can be picked up by anyone without your consent *cough Buzzfeed cough* and you are then wide open for your words to be misinterpreted, with the potential to come back to bite you. So, just keep that in mind before your fingers start firing away.
In case you forgot, we are on the internet. This means that information is significantly condensed, chopped, screwed and repurposed for easy consumption. Don’t attempt to write Shakespeare’s next sonnet in your 240 characters. It will look bulky, clunky and chunky.
For one, other users will scroll past it with an ‘urgh’ utterance, and you’ll probably get unfollowed. Write in clear, short sentences that are punctuated by paragraph lines. This style matches beautifully with the manner in which the eye scrolls a screen. Chances are that eyes won’t grace your tweet for more than a matter of seconds and if it’s split into easily-digestible lines, this makes the readers job a whole lot more natural.
A great way to get in the habit of this is to use emojis as discourse markers at the start of each line. We all love an emoji. Use them sparingly and eloquently throughout, don’t vomit them out at the end.
Twitter is meant to get yourself, your brand or your company, seen. A perfect tweet would be one that invigorates others to repurpose it, in the form of a retweet, which is essentially them approving what you have written and wanting to get some of the glory.
Humour works well, but if we’re on more serious matters, then doing things like @ing other accounts and singing their praises, works well too. You can leave prompts throughout your tweet that you desire a retweet, or want to spur conversation, but it’s more professional to keep these subtle. “WOULD PROPER DIE FOR A RETWEET” is a bit strong, try using retweetable words, using hashtags and asking questions. Also, practice what you preach. Don’t be stingy with your retweet button on other peoples tweets either.
The internet may make us condense our meanings, but it’s essential to keep your meaning intact. If you have a message to convey to others, you must work within the constraints of a tweet to make sure that others properly and appropriately interact with your message. Interactivity comes in the form of seeing a rise in the number of followers, tweets, likes, shares, comments, clicks, video views, post reach and so on.
Be approachable and never indulge a troll or engage in a profanity-splattered Twitter beef. Answer those who appropriately respond to your tweet and ignore those hateful responses if they come your way. Lay out your Tweet on a plate, in the most easily consumable way, and make it irresistible for others not to like and retweet it.
5. Grammatical perfection
Now that we have curated your tweet, please check that it is grammatically correct. That means no spelling mistakes, no unwanted punctuation marks and correct @ing of the relevant accounts. There’s nothing more embarrassing in the Twittersphere than @ing the wrong account, which often happens to @JohnLewis, who handles it with the utmost grace and humour, but you don’t want to drag an unsuspecting user into your conversation. You wouldn’t shout the name of your friend into a crowd and then drag out the wrong person who answers to it and ask them what you would have asked your friend.
So, you perfect Tweeter, what’re you going to Tweet next?
BY JAMIE GRIFFIN, JUNIOR ACCOUNT EXECUTIVE AT CEW COMMS.