It’s finally happening, the moment you’ve dreamed of: your startup is growing. To sustain the growth you need to hire more people and this is where things can get a bit complicated. Competition for top talent is fierce in the tech industry and the price charged by specialised recruiters can set you back. So, what do you do?
First things first: don’t panic. There are a few things you can do yourself to get your business noticed by job seekers.
Work on your employer branding
A lot has been said recently about inbound hiring and how it’s set to be the future of attracting talent to companies. But what is inbound hiring? It’s a way of creating content that will consolidate your brand as an employer. This will help you not only to get the attention of job seekers but also retain your current employees.
So the first thing you should be asking yourself is: who are you as a company? To get the answer to this question, organise informal discussions with your current employees or even send anonymous surveys so they can be truly honest about what they think and how they feel about the company.
Once you get that nailed, you can think of a content strategy to help you promote your employer branding.
Take advantage of social media
Your employer branding should first focus on how you present the company on your website and then working on blog posts and articles that push the message you want to convey. This is the chance you have to give potential new hires a glimpse of what it’s like to work for your company and exactly because of that your content strategy should definitely include social media.
Instagram is a great channel to explore as it’s a platform on which you can have a little more fun. Try posting pictures that capture the company culture and experiment with videos and stories. Twitter and Facebook are other great ways of engaging with the community.
Get your team involved
Your employees should be your number 1 advocates. Encourage them to let people know why they love working for your company. You can even introduce a referral scheme to boost the process of finding new hires.
We all know and love the internet, but when it comes to hiring you should not use it as your only resource. Get yourself to job fairs in your sector and networking events.
Let people know you are hiring and willing to receive recommendations from them. A good idea is to have an open day at your office, inviting job seekers to see up-close what it’s like to work for your company on a day-to-day basis.
Getting all of these steps in motion will be a good start to getting people interested in your company and, maybe, applying for one of your job openings.