10 Do’s and Don’ts of Public Relations


Wouldn’t it be handy if you had a list of rules to help you with PR? Well, here you go!

We thought we’d make it easier for you to get to grips with public relations, so we put together this handy list of do’s and don’ts to help you develop your strategy and manage journalist relationships.

DO: Work on your company’s message
The first thing you have to do when coming up with a PR strategy is to decide what message you want to convey to your targeted audience. How do you want your company to be perceived by the general public? What do you want to communicate to them? Start here as it will help you get a clearer picture of the next steps to take.

DON’T: Assume the media will write about you
Even if you have the most amazing product, have a revolutionary idea and think your company will revolutionize the way we live it is not a done deal journalists will write about it. Humility comes a long way when dealing with the media and building a reputation is something that takes time and a lot of work.

DO: Reach out to journalists
Journalists are always on the lookout for stories and are used to being approached with pitches and leads on new companies and products, so you don’t need to be shy. The main preferred method of contact is usually email. Be cordial and succinct when writing to a member of the media for the first time, and do your research, it is this first contact that will potentially lead to a good relationship with the journalist.

DON’T: Stalk media professionals and bombard them with messages
After you reach out for the first time, wait a few days until you follow up. The first follow up is usually best done by email. Check if they are comfortable with telephone calls before calling. Also: contact them only through their professional channels unless you already have a previous relationship with them. Reaching out through social media is fine, but don’t overdo it. Don’t use LinkedIn or Facebook - if you think their email inbox is bad….these are not better.

DO: Send tailored pitches to journalists
After you identify which media outlets you want to target, research them and the journalist. Find out what topics they cover and what kind of stories they usually publish. Try to think what would be the best angle to pitch your story to each journalist/media outlet you want to contact. Once you figure this out, send a tailored pitch, making it clear you know their publication and telling why your pitch is worth their audience’s attention.

DON’T: Approach the media without researching about them
Journalists receive hundreds of pitches every day and it can be really frustrating to get emails that have nothing to do with the issues and topics they cover. It can be a huge embarrassment to you and your brand.

DO: Keep up-to-date with the news in your industry
The best way to know how to reach out to journalists is to read what they are writing about. Check what kind of stories the media you’d like to see covering your brand is publishing. This will be of great service to you when you create tailored pitches because you will have a better understanding of what sparks their interest.

DON’T: Take rejection personally
Getting coverage from the media is not an easy task and it is something that can hinder your initial enthusiasm. Take every rejection as a learning experience to improve. Try to get feedback and incorporate that into the next pitch you send. Don’t be rude or push back too hard. Overtime you can turn a no into a yes, but if you’re rude, forget about it!

DO: Assume that everything you say is on the record
One thing to be careful when being in touch with journalists is to be mindful of what you say. Everything is always on the record unless said otherwise, so pay attention before disclosing any information you don’t want to see published in the media.

DON’T: Lie. Ever.
Nothing can damage your company’s image more than being perceived as an untrustworthy brand. Aim to be honest and committed to the truth. Being caught in a lie is something not all companies can survive.

* This post was originally published in our newsletter The Communications Workshop. Sign up to get more free tips on communications and marketing here!

Empathy in PR: an essential guide


When it comes to PR, empathy matters a lot. Only by better understanding individuals can we begin to understand how we communicate. How can we begin to understand communications if we don’t understand people?

Empathy isn’t only required for effective PR, it’s an essential part of it. Its happened to a vast majority of companies. If you haven’t taken the time to fully understand your target market, you can easily end up making mistakes.

Coca-Cola fell into this problem back in 2004 when they launched the C2, a drink that fell somewhere between normal and Diet Coke. It was a huge flop as there was no USP or market demand. Overall, this blunder cost the company $50 million and exemplifies the need for fully understanding your audience, before launching your product.

However, if you put in the effort to understand the mindset of your audience, only then can you begin to market your services more effectively. Understanding the underlying emotions that trigger your customers can help humanise your marketing campaign.

A practical way of building understanding is to simply ask for feedback. And rather than just implementing yes/no polls, provide an opportunity for your customers to detail exactly what they think of your business or what they need from your product. This gives you insight into better decisions, which in return, gives them a more polished product or service.

Kevin Murray, chairman of PR firm The Good Relations Group, agrees that ‘being able to empathise with your audience is critical today’. He goes on to say that relationships are ‘the engines of success’, underlining the importance of understanding others in PR.

What’s important to note, is that understanding others doesn’t mean agreeing with them all the time. As Murray says ‘you don’t have to agree, but you must understand each other in order to make better-informed decisions’.

So how can you be more empathetic?

It’s key to actively listen and develop a genuine interest in the affairs of others. When pitching your services really listen to feedback. Developing a genuine interest in customer feedback will help with retaining information. The more you care, the less you’ll be bored. And the less bored you are, the more information will stick.

Similarly with pitching journalists, send emails that are researched, personal to them and from a place of authentic interest. This will demonstrate to the journalist that you are sincerely engaged with them, which in turn, will strengthen rapport.

Also, don’t forget to be empathetic towards fellow team members, especially if your team is small. It’s easy just to apply the skills mentioned above to clients and journalists, but your team is your base. Your whole professional ecosystem will be largely dependant on the quality of your interactions and your team will be the people you interact with the most. Don’t forget to show them understanding as well.

* This post was originally published in our newsletter The Communications Workshop. Sign up to get more free tips about communications and marketing here!

What you can do for women in tech: the actions to take this International Women’s Day


I am a big believer in empowering and championing women. International Women’s Day is a fantastic example of one day, where we celebrate the achievements of women, whether we know them or we don’t. On this day, we are quick to recognise the incredible women in our lives, that have an impact on us personally and professionally.

But this is just one day. I want to see this all the time. But we also need to move past championing and empowering, and we need to take action to better the balance of women in various industries, not just technology.

To focus on the tech industry for now, here are five things that you and your organisation can do to level out the playing field. Put the action and money where your mouth is. Don’t just talk the talk, but lead by example.

1) The 50:50 Panel Pledge
If you’re a man in any industry (or woman - this is for everyone), build the list of experts that you know within your field, and actively look to have a list of experts that are of the other gender. When you’re asked to speak at an event, whether that is to keynote or to be on a panel, only accept taking part if it will be balanced. If an organiser comes unstuck because of your (really not very difficult) demand, hand them a list of people they can turn to.

Women need allies, and men who are willing to push women forward are those allies. You’re not just making a statement to event organisers everywhere, but you’re also leading by example for other men. Women can do this too - we should also be helping to better balance panels. But not just with regards to gender!

2) Addressing the Pay Gap
Simple. If you are a decision maker, make the decision to remove the pay gap in your company if there is one. I know, I know, it’s not as easy as just paying us more money - you need to find that money from elsewhere. But find a way and make it happen. If you’re a startup, it’s simple. Make this a policy for your business - put it on your website. Own it in your recruitment process. It will attract more people towards you, as you stand for something that a lot of large companies are still ‘hoping’ to address.

3) Flexible Working and Paternity Leave
One of the biggest reasons that women can fall behind in their careers comes down to the fact that if we choose to have children, we will undoubtedly have to take time off to focus on them. Whether that’s for maternity leave or even going part-time. It is hard to do it all, so make it easier to help keep and retain talented women within your company by enabling flexible working. 

Equally, for the men in your team. Offer a paternity leave scheme that matches a maternity one. If we can remove the stigma that men should keep working and can’t take 3-6 months off to also be with their child and family, we’re leaning further into gender stereotypes that don’t help men or women.

Who wouldn’t want to take six months off and spend it with their newborn?! It doesn’t just need to be the mum folks!

4) Reverse Mentoring
Want to improve your workplace culture? Would you love to not only attract women to your company but also retain them? You know who the best person to ask would be? A woman on your team. Or associated with your business. Reverse mentoring, where men in leadership positions, are mentored by women (junior or higher) from their company, is a great way of better understanding what cultural and organisational changes need to take place for your business to improve. If you want to know what women want, talk to a woman.

5) Roll out your role models
Everybody has a responsibility to be a role model. I would love to see more women putting themselves forward to support girls and other women, whether it's getting involved in Code Club or Founders4Schools as a volunteer, or on stage for any of the incredible female-led meetups like GeekGirl Meetup UK, DevelopHer, Women of Wearables or Blooming Founders. It’s not only important for other women but for men to see these women too. 


There is a growing list of initiatives out there, and everyone can be a role model to someone else. If you can see someone like you with a role in technology, it becomes easier to imagine yourself in that role. 

The best champion for more women in your team are the women in your team. Push for them to get out there and get involved, AND make it easier for them to do so. Give them training on how to speak. Allow a set number of hours in the month or year for them to be a volunteer. Open up the doors of your company for young girls and boys to come and visit. Don’t just make them visible in reality, but echo this visibility in your content, your social media and provide as much support and endorsement from the team as you can. 

These are just a handful of the ways that you can take action today. Make International Women’s Day not just a day of celebration and awareness, but the day you, your company and your colleagues take action to champion and celebrate women every day.


Public Relations: Starting Points


So you’ve finally reached a place in which your business is established enough and now you want to start investing in Public Relations. But where should you start? Worry no more, we’ve got your back! 

Here you will find a quick guide with some basic starting points when it comes to Public Relations, what it is, what can be achieved and tips on how to get started.

So, let’s go!

Why do I need PR?
The short answer is: because you want your business to stand out. When you have a PR plan in place it is more likely that your company will gain traction in the markets you decide to target. That traction comes after strategic planning to make your business more credible and trusted, aimed at achieving your business targets.

What can PR achieve?
A whole lot! Especially if you are in the early stages of building your company. Visibility is crucial at this phase and a well-done PR strategy can help you generate new business leads, attract investors and even potential acquirers.

The work done by PR professionals is extensive and can go from raising the awareness around your brand to managing crisis that might happen along the way. All that while making sure your company is portrayed by the media in the best possible light.

PR is earned media, not ‘owned’ like advertising, it should be used as a touchpoint to assist multiple business objectives. But don’t fall into the trap of assuming PR is guaranteed to bring you lots of new users/customers - but it is a helpful awareness tool!

How long does it take?
It really depends on your goals. If you have ambitious targets, it could be a long-term process, as building a brand takes time and money. 

As hard as it may be, one thing new companies need to learn is how to manage their expectations when it comes to getting media exposure.

Getting the attention of journalists is not an easy task. A good exercise is to try to think like a reporter when writing an announcement and be honest with yourself: is this piece of information newsworthy? If not, what kind of angle should be used in order to spark interest in it?

How should I start?
You could start by clearly outlining the main message you want to communicate about your business. Once that is done, you need to do your homework and find out which media outlets are of interest to your business. From there you can prepare for the next steps ahead: writing a press release and then pitching it to journalists.

This might be overwhelming to those unfamiliar with the media landscape, but if you are anxious about doing everything on your own, you can always come to CEW for help with everything comms-related :). We even have Startup Service packages that suit very young companies - and we’re open to giving some free advice if you drop us an email.

* This post was originally published in our newsletter The Communications Workshop. Sign up to get more free tips about communications and marketing here!

We're Starting with a Punchy Title Announcing Our Almighty Press Release Guide

Now let's back it up with some sub-headers providing supportive evidence or pulling out other interesting information nuggets.

This press release guide was created by CEW, with extensive press release experience and thousands of drafts and edits under its belt.

"Up to three sub-headers is enough," says Founder Cathy White "So make sure they're key!"

London, UK, 23rd February 2018: CEW Communications, a specialist agency that partners with tech and digital businesses to help them scale, has today published a guide aimed at early-stage businesses to help them write informative and engaging press releases.

Starting with the who, what, where, when, why and how, early-stage startups should ensure they share a two-to-three line summary of their news in the first paragraph. Providing the journalists with the top line version of the entire story in one go. This makes it easier for the journalist to establish if the story is one for them and not waste time reading through a document that is not relevant.

Following the upfront summary, the following paragraphs in a release should provide further detail, expanding on the initial paragraph. Highlighting other key points, ensuring the paragraphs you write remain short, factual and to the point.

Use statistics and proof points wherever possible. We have helped to edit different press releases for a variety of announcements and know that the shorter, informative and factual releases that aren't 'fluffy' are often the most successful. Ensure you refer to where you got your statistics.

Cathy White, Founder and Director of CEW, commented: "The press release was originally designed in such a way that it could be copied and pasted into a publication with little room for editing. As such, it's written like a press article. You start with the full story and your attention-grabbing headline, before providing all the information that would be needed for the news. Quotes from experts are the way to use more imaginative language - but don't use more than three quotes! Too much choice and more will get cut from the story - diluting your key messages and focus."

A good tip for press release writing is to note down all your key messages before drafting one. Pop them down in order of importance and use that as a rough guide when drafting the full release.

Other tips for press releases. Everyone has a particular way, but CEW always writes numbers one through ten in text and 11 and above as numerical. Percent is never %, and ensure you use the correct English spelling dependent on where your majority audience is. So you might want to make sure you don't have some weird Zs instead of Ss if your main audience is in the UK.

For more information on communications and marketing have a look at: https://www.cewcomms.com/the-communications-workshop/


Notes to Editors

Press Kit: Always include a link to an open press kit where journalists can grab images, see bios, videos etc.

Press Contact:
Your Name
Your Role
Your email/phone/twitter - think of the best and quickest way they can reach you.

About [Your Company]
Add a company boilerplate with the basic information on who you are and what you do. Cover when you were founded, any key spokespeople and in a few sentences, your product or service, who it's for and where it's available.

Website link - use hyperlinks where possible but don't go crazy!

Top rules for press releases

  • Be factual, not fluffy.
  • Keep it short and to the point. Max 1.5 pages of A4 is the ideal.
  • Don't get lost in your own story. Write targeted messages to ensure you don't go off topic.
  • Back it up. Data and proof points are your friends.
  • State the obvious. The news part of your story should be clear. 
  • Keep quotes and spokespeople punchy and diverse. Quotes that say nothing or avoid upsetting anyone will not be used.
  • Maximum three spokespeople. Seriously, make sure they're diverse!
  • Get feedback on your press release before you had a final draft. 
  • Provide all the helpful links needed in the document.
  • Proofread. Then get someone else to proofread. We all make mistakes, especially with tired eyes or when rushing. 

* This post was originally published in our newsletter The Communications Workshop. Sign up to get more tips on communications and marketing here!

5 PR and Communications books to read

Soft skills are essential for any job, particularly your ability to communicate. But if it’s not your strong suit, how can you improve? With 2018 presenting a new opportunity each week, we feel that there’s no better time than the now to improve upon your skills and knowledge.

As a Communications company, we believe it’s important to always stay ahead in the industry and develop our skills continuously. A great way to achieve this is through reading.

Whether you’re an expert feeling a little rusty and needing to refresh and refine your skills, or simply looking to understand the widespread practice of PR and communications to help market yourself, we’ve curated this list to help you start your development journey.

If you’re ready to take your skills to the next level, here are five books to get you started, in no particular order:

How to Win Friends and Influence People, by Dale Carnegie

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Arguably one of the most-read communications book. Written by Dale Carnegie, an American author and lecturer who famously created popular courses on self-improvement, corporate training and public speaking.

Since its first publication in 1937, it has since been referred to as the ‘PR Bible’, with readers such as Warren Buffet who studied the book when he was 15.

Carnegie’s ideas span from the concept that success is 15% professional knowledge, and 85% in the enthusiasm created through great ideas and leadership. If you’re looking for the basics then this is the book for you. The main goal in PR and Comms is connecting with people, and to be successful with that you will definitely require an understanding of how to deal with them. The book’s main principles focus on persuading people through charm and understanding rather than aggressive tactics.


Growth Hacker Marketing, by Ryan Holiday

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This book explains how traditional marketing isn't as effective anymore and why growth hacking is a cheaper and more effective way of getting your products visibility and customers.

Major brands like Facebook, Dropbox, Airbnb, and Twitter have shifted away from traditional marketing and instead, are relying on growth hacking to reach many more people despite having modest marketing budgets.

Written by bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multi-platinum musicians, the book explains the new rules for aspiring growth hackers. Whether you work for a tiny startup or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is the book for you.


The Social Brand: Transforming Your Brand to Win in the Social Era, by Huib van Bockel

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Contrary to its title, this book is not about social media marketing, it's about purposeful innovation. The book tackles root issues and challenges, and guides you to become what you need to be to succeed in this social era.

Within a single decade, the media landscape and industry has fundamentally changed, as well as the way people interact with each other and with brands. The use of social media has grown, but businesses are still struggling to adapt. This is the perfect read for founders who want some insights into the current times we are living in when it comes to branding.


Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content, by Ann Handley

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Ann Handley’s go-to guide is a guide to attracting and retaining customers through effective online communication. We believe this book is extremely useful because in this content-driven world, every one of us is, in fact, a writer.

If you have a blog or a website, you are a publisher. If you are on social media, you are essentially in marketing. This means that we all rely on our words to carry out a marketing message as our writing affects the way we’re perceived. It can make us look smart or flat–out stupid!

This means you′ve got to choose words carefully, and write with both style and honest empathy for your customers.

This book gives value to an often overlooked skill in content marketing: ‘How to write and tell a true story well’. It provides the readers with lessons and rules that can be applied across all online assets ― such as web pages, email, marketing offers and social media.


The PR Masterclass: How to Develop a Public Relations Strategy That Works! by Alex Singleton

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‘The PR Masterclass’ is written by a former newspaper, magazine and digital journalist Alex Singleton, who is now a distinguished PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results.

Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy.

We hope you enjoyed this list. If you have any recommendations of other books that you think are helpful when it comes to PR and Comms, hit us up on our Twitter!


It’s not EU, it’s me: how PR impacted Brexit

It’s the morning of the 24th of June 2016. You wake up like any other day and get ready for work. You open up your phone and in bold letters, ‘Britain votes to leave the EU’ jumps out. Silence. You slowly begin to process the news. Depending on who’s reading this, some might of felt shocked, enraged even, others ecstatic, relishing the new feeling of independence.

No matter what way you look at it, it’s undeniable that Brexit is a hugely significant event. It has momentous political, economic and social consequences that we’re still trying to understand.

What’s also significant to this complex political situation, was the power of PR in influencing the final decision.

One could even say that the cause of Brexit, despite its complexity, can be simplified into the following argument:

The Vote Leave camp and those who backed it, ran more effective PR campaigns than the Remain camp, therefore it influenced more people to view leaving the EU as favourable.

Why was it more effective? Well for starters, The Vote Leave slogan, ‘Vote Leave, Take Control’ had far more of an emotional impact than the Remain slogan ‘StongerIn’, which had an inclusive feel to it, but not to the extent that ‘taking control’ has.

The Vote Leave slogan made it feel as though Britain was undergoing some unprecedented revolution and is likely to have influenced many voters to favour Brexit. They saw it as reclaiming the independence that had been lost to the wave of multiculturalism.

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And of course, there was the infamous “Brexit Bus” with it’s £350 million pseudo-promise to fund the NHS. No matter what side you’re on, this was an excellent piece of propaganda. A clear, believable number that effectively circulated around both sides of the campaign, Brexiters argued that the EU drains our precious NHS, whilst Remainers angrily disputed its accuracy. Either way, everyone with a flicker of interest in Brexit knew about the Brexit Bus. Major exposure win here.

Meanwhile what was happening with the Remain PR campaign? Well, it had #ProjectFear, a movement trying to exemplify how a Brexit push was largely based on unfounded fear-mongering. This might of been true, but it wasn’t unhelpful. In fact, it might of even worked against the Remainers, as Brexiters exposed this movement as just another manipulative negative campaign against them.

Also, as the £350 million figure on the side of the Brexit Bus firmly stuck in most people’s heads, the Remainers claim that every family would be worse off by £4,300 felt weak and potentially untrue. Good PR? Not. At. All.  

What must be mentioned is that the most misleading and biased information came from groups supporting the Vote Leave campaign. Thousands of Russian ‘trolls’ circulated Brexit-supporting hashtags though fake Twitter accounts. Hashtags included #EUref and #BrexitOrNot with negative comments against UK-EU partnership on the day of the EU Referendum. Although we can’t pin the outcome on just this, we can certainly say it had some influence.

What many people don’t realise, is how important PR was on both sides of the referendum, especially on the Vote Leave side. Solid evidence-based facts were largely swept under the rug for more bombastic rhetoric, all in the attempt to persuade the public one way or the other. PR attempts to influence, but propaganda attempts to mislead. The Brexit Bus reveals how the Vote Leave is guilty of peddling propaganda but that's not to say the Remain campaign was so innocent in its PR, they too were peddling propaganda to some extent, especially with the claim that every family would be worse off by £4,300.

Overall, the one thing we can say for certain is that the Brexit situation is seriously complex, and we, as humans, don’t like complicated. That’s why simple, sleek PR is so appealing. The Brexit case is just another example why the power of PR should not be underestimated, for better and for worse.






The Growth of a Company: Challenges and benefits of a startup life, a Junior's Perspective

It is a question most young people are faced with when considering career options: should I take a chance on a startup or is it safer to work for a larger, more established company? When it came the time for me to choose a company for my placement year I decided working in a fast-growing startup would be the right option for me. Besides developing new skills it would give me enough information to know both the benefits and shortcomings of each option, helping me make a more informed decision on which path to follow after graduation.

I joined CEW as a Junior in mid-August of 2017. I’m currently a third-year student at City University of London studying Computer Science and I wanted to get as much exposure as possible to the tech scene in London.

 A team of two...

A team of two...

I was the first employee of the company, working side by side with CEW’s founder, Cathy White. Joining as a Junior, I had no formal experience in the PR and Communications industry, however, I had experiences from previous jobs and an eagerness to learn as much as I could from someone with extensive expertise in the area.

As a two-person team, working and communicating was straightforward, mostly face-to-face or through WhatsApp and email. I had more responsibilities as I dabbled in various roles but I always had supervision as I got to grips with my role and what was expected of me. Growing into the four-person team we currently are, work and responsibilities are shared more. We work in teams to deal with tasks and have also integrated more ways of communicating and organising ourselves.

As we continue to grow, so does our company culture. Part of the benefits of working in a growing company is that we are always encouraged to share our ideas and are given the tools available to improve ourselves and the processes that are in place. We’re on a mission to set the foundation for the company culture, to create agile, authentic environments packed with personality, passion and self-expression. With each new member, we celebrate the individual and the diversity they bring to the team.

 ...became a team of three...

...became a team of three...

Another benefit of working at a startup is that at CEW we have a more informal atmosphere, making it is easier to build closer relationships with each other, compared with a more formal corporate environment, where social formalities might be harder to navigate. As a startup, we have a flat organisational structure, making it easy to communicate and express ideas with members of all levels. I am not sure I would have had the same chance in a corporate environment, due to its more bureaucratic structure.

The way you go about your own job performance is also quite different in a startup than in a more established company. At a larger business, you are generally given tasks with less responsibility as you acclimatise into the company. You most likely won’t feel any immediate pressure from your job as bigger companies have more workers to rely on, meaning one person’s performance won’t necessarily make or break the entire business.

From my experience, the same can’t be applied to most startups. You will most likely find yourself thrown right into the work, as you are working with a smaller workforce, every single person plays an important role in the success of the business. As mentioned, you’re more likely to have more responsibility and dabble in other roles you may not be familiar with. This inevitably leads to making mistakes. Nevertheless, I take this as an opportunity to learn and improve whilst developing new skills. With a growing team, we can share ideas and get more opinions, making it easier to spot mistakes and save time.

 ...that grew to a team of four

...that grew to a team of four

Achieving a work-life balance is also something to take into consideration when deciding which kind of company you want to work for. Startup life can be tough, but companies will do more to incentivise their employees to help create a more balanced environment. It’s not uncommon to walk into a coworking space and see a coffee shop in place or ping pong tables in the corner, and for startups with their own offices you could spot anything from slides to sleep pods. The young company has to compete with the corporate, and so startups try to differentiate themselves in their culture and environment.

I believe the environment you’re in, whether in a startup or in a big company, will shape you. In reality, startup companies aren’t for everyone, and one person’s cons may be another person’s pros. No matter the environment, you will undoubtedly walk away with a unique experience.


Why you should hire a Comms agency in 2018


If a new business is created and no one is around to witness it, does it make any media noise? It probably doesn’t. It doesn’t matter how revolutionary your idea is when you start a new company you still need to have a good communications strategy in place to make sure people know you actually exist. And this is when having a Comms professional working for you comes into play. 

At this point in History, it should not be a big surprise how important it is for companies to have a PR & Communications apparatus in place. We help brands to build their image, secure their interests, manage relationships, and much more. A professional working in the sector will help you build a strategy tailored to your needs that will contribute with strengthening your credibility not only with the media but with the general public too, which can help bring new business to you.

A Comms agency will not only do PR work for you but can also assist you with producing content that can be used for marketing purposes to make your company grow. This can be done through email campaigns, blog posts, opinion pieces, social media, and so on.

If you are a small business or a startup then you have even more reason to hire a Comms agency in 2018. It is crucial that you stand out at this early stage so if you have an innovative idea, you need to move fast so the market and your competitors know about it.

Having a communications agency working for you will be even more important to help you build your brand and raise awareness around it on a larger scale. This will be beneficial not only from a public relations point of view as the exposure will help you get new partnerships and even more investors, who usually find out about new opportunities by following the industry news.

Besides doing all this work for you, a Comms agency can advise you on the best ways to tell the stories you want to share with your target audience --you can learn more about storytelling hacks in one of the editions of The Communications Workshop, our weekly newsletter (sign up here).

Don’t wait around for your business to get noticed. Get in touch with us and find out more about our startup packages and how we can help your business grow.


Reflecting on 2017: Where we are, what we do and where we want to be

It’s been a little over a year since I last wrote here. It feels like it was yesterday. 

It seems like 2017 flew by and as we approach 2018 I cannot help but reflect on everything that happened since I decided to start my own company last December. And what a journey its had!

This has been an amazing year for CEW. We managed to go from one-person to a team of four and we are more excited than ever about all the possibilities that the new year has to offer us.

We've had the opportunity to work with amazing brands in the past 12 months --Monese, Sunlight, SILK Ventures, Libryo, Detective Dot, just to name a few-- and we've learned a lot throughout the process.

We helped Monese announce it’s Eurozone expansion, by taking a freshly painted “Brexit Bus” on a tour through London, Paris, Brussels and Frankfurt! The action got a lot of attention and was widely covered by the media throughout the UK and Europe, including this piece by Bloomberg and this article by The Next Web:


SILK Ventures, got major media exposure when we worked with them on the announcement of a new fund to invest in European and U.S. ‘scale-ups’. We achieved global coverage, including this piece from TechCrunch:


Another exciting opportunity for us was to work on the launch of Blooms London, the UK’s first workspace and members club with a focus on female entrepreneurs. We had journalists attending the launch and covering the event; the Culture Trip was one of the media outlets that published an article about it:


We helped some amazing startups with their funding announcements too. Including Tech.EU exclusive covering of Libryo’s $1 million in seed funding:


Among the many publications covering Chattermill getting £600,000 in seed funding, was this great TechCrunch article:


And UK Tech News covering Sunlight, who closed a £500,000 seed round from Speedinvest, Seedcamp and Annection:


We also helped our clients to secure product placements in the media. GiftWink was covered by Business Cloud:


City A.M. also published an opinion piece by Detective Dot’s founder, Sophie Deen:


CEW has established itself as an agency that specialises in working with tech and digital businesses, to help them scale and as a strategic partner for key players that support the ecosystem.

We have a lot of exciting plans for the new year. Firstly, you can expect a lot more content on our blog! The Communications Workshop, a newsletter for startups to gain some tips and advice on all things comms, is also set for a comeback in the first week of January -- you can sign up here.

We’re refreshing our Startup Service packages and creating new offerings for larger organisations looking to engage the startup community. Keep your eyes peeled for the upcoming months! 

There is still a lot more to come and we cannot wait to share everything with you here and in our social media channels --follow us on Twitter, Facebook and Instagram!

Before I sign off, I just want to send a huge thank you to all our clients, partners and friends who supported us during this first year. We could not have done this without you! Roll on 2018!