Setting and sticking to goals


Setting goals is easy, but how good are you with sticking to them and actually achieving the milestones you set?

We came up with a little list to make sure you’re on top of everything you set to achieve!

Define a target
Let’s get started! What do you want to achieve? Write it down. It might sound silly, but once you can visualize what your end goal is, it will become clearer and easier for you to establish a plan of action.

Be realistic
When we start we feel like anything is possible and end up setting ambitious goals that might be a bit hard to achieve as the months go by.

The secret here is to be pragmatic when deciding what you want to achieve. Use 13-week cycles to set important milestones for achieving your big goal, and don’t set too many! For example, if your ultimate goal for the end of the year is to achieve £200K in revenue, you can set yourself to achieve one quarter of this amount in 13 weeks. The actions you put in place for this could be to work on your marketing strategy, revise your pricing, and develop relationships with current and future clients.

Three clear quarterly objectives that help get you to your end of year achievement would be perfect!

One way to organize your goals is by setting them as S.M.A.R.T. 

Making objectives easier to meet will give you a boost of confidence and energy when you get them done, motivating you to keep moving forward. You can always revise them as the year progresses.

Create a plan of action
Once you have clearly outlined what you want to achieve it is time to create a plan to get this done. Try writing down three actions you think will contribute to you achieving each milestone and do everything you can to stick to it. TIP: Look at these regularly to remind yourself to keep doing them!

Get organised!
The best way of keeping everything in check is to get yourself organised. There are a ton of apps you can download to help you with that --Evernote, Wunderlist and Trello are just a few of them. If you want to try something analogue, why not try a bullet journal?

These are also good ways to track your progress and keep you motivated. It doesn’t matter how you do it, as long as you get it done!

Start the work!
Now that you have realistic goals, an action plan and are on top of everything, just go get what you want! Remember: don’t be too hard on yourself and be open to change. When something is not working, make adjustments. Go over your strategies to improve your results and do not be afraid of trying new approaches.

* This post was originally published in our newsletter The Communications Workshop. Sign up to get more free tips on communications and marketing here!

Different ways to think about growth: a creative approach


You may have seen the furore over recent comments by Kendall Jenner about her hot-wiring of the fashion industry through her elite family connections. But, unless you are an affiliate of the Jenner - Kardashian ilk, there’s no real sure-fire way to become an overnight social media star. Their friends may stick to them in photos hoping for that much-coveted tag, drawing millions to their profiles, but it’s unlikely doing this with your friends in a picture holding happy hour cocktails is going to yield the same volume of traffic to your Instagram. So we have to think a bit differently when it comes to generating growth in our personal and work profiles. Building your personal brand and spinning the ordinary are two of the approaches you can take on.

Building your brand

Building a profitable personal brand online takes time and careful cultivation. Being generous with likes and follows will help you to get noticed, but once the fish has bitten, you need to reel it in and keep it in the net. Your content must be polished, grammatically correct and engaging or no one will follow you. Don't aim for perfection early on. Instead allow your brand to evolve naturally over time and concentrate on providing massive value and focus on over-delivering to your target audience. It’s perfectly fine to emulate other profiles that look how you want yours to, but be sure to put your own distinctive spin on them. This will clarify your message and crystallise your brand in the process. Think of your profiles as a person that you are creating: they need a personality, a face and a voice. It’s up to you to decide what those are.

Spin the ordinary

Trends come from everywhere and can be reworked, reinvented and repackaged. What starts off as an absurd idea is soon absorbed into the ordinary, especially in popular fashion, just take a look at Vetements clothing. For example, Vetements spun an ordinary DHL workmans t-shirt into the must-have item of 2016. They did this by taking a recognised item that would not have been looked at twice in the fashion world, and put it on the catwalk. This idea was so bizarre, that it transcended boundaries and made run-of-the-mill into high-end. Notwithstanding the huge impact this had on how one views high fashion, it enabled Vetements to charge 41 times more for the item than DHL did. 

But in PR and Comms, this is where you can go viral, generating huge sales and returns from relatively little effort. What is an area of your business that you could turn upside down in a way that would get people talking, and tell their friends about it too?

Thinking differently and conveying a message that resonates with people will cause them to attribute positive feelings to your brand, which should result in them spending their money, or time, with you.


That is some following to follower ratio! The main KFC Twitter account is incredibly selective with the accounts that it follows. The selection is reflective of their ‘secret’ recipe which includes a mystical variation of herbs and spices. For this reason, KFC follows the Spice Girls and six guys named Herb. This is a quirky and fun use of the conventions of social media, which generates traction to the page, conversation and furthers brand awareness.

So what are the ways that you can use this concept to see growth in your personal or work business?

Is it the 31st of July, or is it Avocado Day? The unofficial world calendar is teeming with dates that can be exploited for a wealth of social media opportunities. Take Avocado Day… if you are, for example, a car insurance company, you could create a campaign around the phrase:

“Happy #NationalAvocadoDay! We do smashing deals on #car #insurance… but it’s essential that you avo-ca-do” 

It is important to clarify, here, that if you do decide to use a “national day”, to make sure that you are doing it for good reason. That being, that there is a clear connection to your business and to consider a good will initiative of some form. Not everything has to be about monetary gain and it can build positive connotations to your brand if your genuine good nature is reciprocated in your social media output. 

If you want to drive more people to your profile, compliment those who know you. People enjoy being complimented in real life and you can guarantee that they are  well received within the online world. A further example of a date-harnessing opportunity could be to use National Coffee Ice Cream day on 6th September. 

If you are in a shared co-working space, you could set up a makeshift stand at your desks, where people have to share and tag you in a post if they want an ice cream, or (cheaper!) a coffee. This way, you’re showing a jovial nature to your company and, effectively, creating your own targeted adverts. The ice cream and coffee devourers will be followed by relevant accounts to their sectors, which are very difficult to target directly without seeming overbearing with sponsored posts. By getting onto their timeline through a mediator, who is singing your praises whilst you sing theirs, represents a ‘win’ all round for your Twitter analytics that week. 

Now, where was that stand…...? 😉


How to nail an event


Ever thought about running an event for your company? Do you feel a bit overwhelmed when you think about the planning process?

We’re going to give you five steps needed to get cracking on arranging your own event. It could be a product launch, a panel discussion, a social or even a conference (eep), but these points are designed to make it easier to plan a successful event.

Then, we’ll give you the added steps to market your event and make the most out of the content!


1. Identify Goals and Objectives
Why are you setting up the event? What do you hope to achieve? Answer these questions before you start --you need to have objectives in mind.

Keep your goals focused and clear. Simply saying that you want to ‘increase brand awareness’ is not enough. Increase brand awareness with which demographic? Make sure you challenge yourself to be specific and avoid being vague. This will help you pin down exactly what you want.

2. Carefully Budget
Setting up an event, in theory, is easy. Making it a reality is difficult. Budgeting is the first practical hurdle.

If you’re a startup, an event really doesn’t need to cost the earth. But you do need to give yourself a little budget to have some fun with, to keep your guests happy and in order to compete with the other events of the night. (Seriously, free drinks still make a difference).

But you can minimise costs elsewhere --one way is looking to partner with other organisations such as co-working spaces who can offer space for free if you allow members to join the event.

You could see if a local boutique alcohol brand would be interested in having a stand, or offering a discount if you buy in bulk. You yourself could look at sponsoring an existing event, which brings an added audience and brand awareness value.

Be inventive, keep costs low and options open.

3. Identify your Audience
If you’ve set an objective and goals, you can set an ideal target audience. Whether it’s customers, investors, recruits or a wider audience interested in a core topic, you want the people you’re inviting to have a strong incentive to show up and to be genuinely engaged when they do.

Figure out your primary and secondary audiences. And who else would be welcome to join. Now design the content for those people and event type for those people.

The reason you pick a speaker, a time, a theme, a drink, a canape (or pizza), all ties back to these people attending and engaging, and you achieving your goals.

4. Content
You need content. And you need a network.

People come along for one reason, the value your event will give them. That value usually comes down to what they learn or who they meet.

The content and guests of your event are key. But the world we operate in is also FULL of events, so you need to be inventive. Avoid having a “Me-Too” event. You want to say something new and be memorable.

Think about themes as headlines. If you were reading a paper, would you stop and want to read that article?

Now think about how you get that headline across. Do you just want one expert, or four people with different opinions? Is it a thought leadership piece or a debate? Is it many debates? Is it a whole magazine full of content? Is it open discussion, enabling a room to mix and chat?

If you’re launching a product, what do you want people to learn about it? How should they interact? Can it be in display?

Some other key points and rules to live by when it comes to content:

  • Balance your speakers in ALL aspects. Make diversity a crucial part of your event, and don’t limit that to just race or gender, but backgrounds, organisations, popularity and opinion. No one wants to listen to a panel where 4 people look and sound the same. BORING.
  • Choose speakers/panelists that will help promote your event.
  • A moderator is normally underlooked, but critical to keeping your event flowing. An entertaining and engaged moderator can help make or break a panel.
  • Keep your content concise (under 1.5 hours if you’re doing lots of talks). Keep time back for networking, don’t cut this part short.
  • If you present on your own company, keep it to under 3 minutes. No one likes an event where they feel they’ve been lured into an overly long sales pitch.

5. Set a date and time
Key factors in addressing an event date:

  • Ensure you have enough planning time
  • You have enough time to lock in key speakers
  • You don’t clash with key industry dates
  • It’s not a Friday
  • You’ve considered the best time of day to get the attendees you want to attend
  • It’s not in the Christmas period, unless you give people a lot of advanced notice


1. Creating promotional content
Rule one. You need to get your event out there and let people know about it. This means creating promotional content that can be used across all channels. Think about the tweets and posts you create, the language you use, the image cards you need, and whether you need photos of speaker, bios and tags.

Promoting an event requires you to share it on your own channels and on the channels of others involved in helping promotion. Make sure to give them all the material that they could possibly need so it's easy to copy, share and post.

Lastly, your content needs to be easy for you to create, and easily shareable, in order to save time. We’re all a bit time poor, so how do you take that five minute task down, to 15 seconds. Create a folder for all your event resources, and share it with those you’re collaborating with.

2. Using your channels
Create a plan for how you use your owned channels --your website, direct emails, invitations, social media, event page and blog. Start with your community first.

For example, put links in your newsletter, write a blog about your upcoming event, promote heavily on social, use an Instagram story to highlight your event and its speakers and list your event on Facebook.

Once you’ve created your promotional content, create a plan so that you’re communicating about your event everyday. If it’s a public event, post across all your social channels once a day.

Tagging in different people and using alternative hashtags, will be a big help. Build the excitement! If it’s a private event, focus on an email marketing campaign that builds excitement for your invitees.

3. Working with partners
It's rare that you're the only one involved in your event. You may have speakers, a venue partner, even sponsors. Each person you're working with has a network you can tap into.

Make sure those promotional materials you create can be easily shared with every partner and event connection, and ask for their help in spreading the word. 

For speakers, give them content that they can use which makes them look damn good. They'll be more than willing to give your event a few shout-outs.

Once you've tapped into your extended network, take a look at event listings --such as UK Tech News, Tech.London and TimeOut. Also, think about sending direct emails to co-working spaces, accelerators, and any networks that are relevant to your event. Once you start mapping out who you should be contacting and asking for help or providing an offer too, it's easy to see how far your reach can go.

Pssst --don't forget to ping influencers too!

4. Think visual
An image speaks a 1,000 words. In the CEW camp, a gif speaks 10,000, and a video, 100,000!

When you're planning an event, it's always more than just the day. It's the material you create that carries on for months after. It's the next events promotional material. It's video content for social. It's images for your website. Always be thinking about this type of content, and how best to capture and share them.

5. Planning ahead: What content can you get out of the event?
Alongside images and video, what else can you create from the event? Pre-plan what you want, so you can aim to get the best content on the day. 

This could range from speakers quotes to 10-sec videos, newsletter round-ups to full-blown articles and whitepapers. When you're thinking about content, always consider what is most likely to work for your target audience. Don't be afraid to experiment, in order to find the content that works best.

And always --be the lovely host that sends a ‘thank you for attending’ email (which also highlights a key piece of material from the night...)

6 . Event ownership
How will people know this event is your event? Make sure you take ownership. Use your logo --make it visible in photos and videos.

Create a hashtag --one that you will either use for all events moving forward OR one that is used more widely, so other people following that hashtag can discover your event content and discover you.

Own the content --be a clear voice leading the discussion, don't become reliant on guests to do the social media hard work for you.

And on the day? TALK. You have a room of people to network with, so work the room with style.

* This post was originally published in our newsletter The Communications Workshop. Sign up to get more free tips on communications and marketing here!

How to prepare for an interview with a journalist


If you’ve been reading our blog posts for a while and putting into practice all our advice (we hope!) you’ve hopefully managed to get some media’s attention. With that, the natural course is that soon enough you will need to start talking to journalists!

Yep! This is what you’ve been working for, so there’s no need to panic. Lay back and enjoy our quick guide on how to prepare for a journalist interview.

1. Research
First and foremost, if you’re meeting a journalist, research them! Search the publication they are writing for, their profiles on social media and check the latest articles they published. Stalk them, but don’t be creepy…

We recommend you read at least three of the journalist’s most recent articles, preferably ones that are related to your sector. The more you read, the better prepared you’ll be.

We also encourage you to find out more about what they regularly cover: is it specific or is it broad? Knowing more about their work will give you an idea of what they are interested in and that you make the most of each other’s time.

2. Review talking points
Ensure you are giving the journalist relevant and useful information, not only about yourself but also about your industry in general.

Unless the journalist was proactive and reached out to you directly or implied they want to specifically discuss your product or service when having a meeting with them we believe in the 90/10 rule.

It’s best to spend 90% of the time providing a journalist with information that can be useful to them so that you can build a great relationship, highlight your expertise and your network, and 10% providing information that is specifically focused on your business. A journalist will typically lead the conversation with questions, and those will give you more of an idea of how much your company or product is the focus.

It’s great practice to create and review your talking points beforehand. Making a list is a good way to make sure you cover all your basis and waste no time.

It also helps if you can come up with a list of questions you think are relevant to your business and prepare the answers in advance. Including the tricky ones!

3. Prep your demo or summary
Prepare for a quick demo of your product or a quick summary of your business that you can share with the journalist. Have a clear explanation and description of your product that is simple to understand - avoid the technical jargon unless meeting with a technical journalist. Having this memorized will make sure you aren’t wasting too much of your limited time.

More importantly, make sure everything is working! You want the demo to be slick and have no issues once you’re in front of a journalist.

4. The interview details
Don’t forget to get all of the agreed details of your interview, including where it will take place, the time and who will be present. You should also have a form of a contact, e.g an email address or a phone number, to ensure you are reachable and kept updated with any changes. And make sure a photo of you is available publicly so that you’re easier to spot if meeting in a public space.

Always be on time! First impressions are everything. Make sure your schedule can accommodate the interview, giving you enough time to prepare. We also highly recommend confirming the journalist's attendance for the meeting the day before and keeping their contact details to hand.

It’s not uncommon for interviews and meetings to fall through on the day, yes it can be irritating, but if a big news story breaks or something else outside of your control happens, always be understanding and get the meeting rescheduled ASAP.

5. On and Off Record
When in a meeting with a journalist, it is assumed that you will be on-record, meaning that the information you provide and the wording that you use can be published and attributed directly to you.

If you have sensitive information, or would like to share information without it being directly linked to you, specify to the journalist that you want it off-record. This means that the information you provide cannot be used in any print, in any form. However, journalists can treat this information as quotable but they won't attribute it directly to you.

If you just want to get to know each other, you can talk on background, but make sure that is accepted by both parties before you start. 

6. Follow Up
This last point is very important and sometimes overlooked. Having a meeting with a journalist is a great start but it doesn’t mean they are going to immediately write about you.

That is why it is important to send follow-ups and regular updates every now and again to build a relationship. Let them know you are available if they need to know more about you or your industry. Try to become the person they rely on for information, even if they don’t specifically write about you. And aim to be super responsive, the quicker you can answer an email, take a call or send over a comment, the more you will be used. If you take forever to reply, they will quickly stop coming to you for help.

* This post was originally published in our newsletter The Communications Workshop. Sign up to get more free tips on communications and marketing here!

My Summer as an Intern at CEW Communications


Eight weeks have passed since I jumped off my taxi and entered Runway East in Shoreditch, the home of CEW. Time really flew by since that Friday in June when I joined the team and entered the world of PR and Comms.

I’m one year into my Bachelor’s degree in Business and Economics at Uppsala University in Uppsala, Sweden. I wanted to gain work experience abroad and couldn’t think of a more multicultural and interesting city to work in than London. 

I came across CEW Communications during my research of places to work and decided to get in touch with Cathy, the Founder & Director. After a few interviews and a delayed flight, I was finally here!

Since I’m a business student I didn’t quite have a lot of previous experiences within the PR and Comms industry but by joining the CEW team I’ve had a great opportunity to learn from the pros.

My first week in I was assigned to create social media content for some of our clients. That’s easy I thought --I was born in the late 90s so I know the different platforms quite well. But how wrong I was!

Marketing and social media are crucial for every modern business, and developing a multi-channel social media strategy takes so much more than just a hobby interest. You need to know your audience, adapt your content, research and invest a lot of time. One of the many tasks I had here included to create Instagram Stories giving tips on how the PR industry works --I’ve made one in which I exemplified how to adapt content to the different social media platforms; follow @cewcomms and watch it. 


Further, I’ve learned so much more about the tech scene. Working in an area like “Silicon Roundabout” where I was constantly surrounded by inspiring startups was a priceless experience. 

We’re heading towards an increasingly digital future and from being here for the past couple of months, I would say this future looks bright. I’ve been working with clients from all kinds of industry within the tech ecosystem --from PropTech, FinTech and BioTech to Accelerators and Blockchain experts and watching them scale. Companies that make lives easier for so many people with the help of technological solutions. I mean, keyless homes, easy hiring and a full spectrum innovation ecosystem to scale businesses into China sound too good to be true. But it’s not, it’s a future we are already living!

Last but definitely not least, I’ve learned about how important PR is for the growth of companies. Visibility is vital for early-stage startups but making a business stand out is not an easy task. Especially not when there were 10,000 tech companies created in the UK last year. Professional PR can help brands by raising their awareness as well as building credibility around them and making them more influential.

Today, I’m flying back with even more luggage than I arrived with. Not because I’ve spent all my spare time at Oxford Street, but because it’s filled with tons of new knowledge and experience. 

Thanks to Cathy, Doug and Renata, you all are truly inspiring and amazing to work with. I’m very grateful to have spent the Summer learning from you! 



Psst...We're hiring!

Public speaking for introverts


Do you get cold sweats just thinking about giving a presentation? Does your face turn red whenever you have to speak in public? Worry no more!

Here are some useful tips for introverts who think the prospect of public speaking is beyond embarrassing. And hey, if you're not an introvert, this advice might just give you an added confidence boost!

1. You don't have to be an extrovert
This point is the most important to understand. When you think of an effective public speaker, you might think of someone who is charismatic, a good storyteller and can hold the room’s attention.

This is all true but there is no reason to think that they must be extroverts because of these traits, even though this might appear to be the case.

Journalist and author Malcolm Gladwell said: “Speaking is not an act of extroversion, people think it is. It has nothing to do with extroversion. It’s a performance, and many performers are hugely introverted!”

Even if you’re shy and consider yourself an introvert, this in no way means you can’t be an awesome public speaker.

2. Prepare
No matter if it’s a small meeting or a TED talk, preparation is key to presenting.

You need to understand what you’re talking about. Whether you're pitching your business or highlighting research, you should know the ins and outs of your topic and anticipate any questions your audience could ask.

Regularly practice your speaking skills when you can. Family, friends, colleagues, your dog, are all suitable for practising your speaking. Ok maybe not the dog, but you might find that a good first audience…

Want to rehearse presenting but lacking a theme? Pick a random topic and explain it to a friend. It could be as simple as explaining how tennis is played.

Start by articulating the rules and requirements and keep things simple. After becoming more competent with the basics you can add some colour!

The point is to ground yourself before adding the juicy points. And with everything, the more you rehearse, the more confident you will feel!

3. Know your audience
This is said time and time again in the PR world. KNOW YOUR AUDIENCE. Know who you're presenting to. 

Does the audience already understand your topic? Are they a panel of experts? Are you in front of investors? Think about how you should target the room and what you want to get out of being heard.

Put the audience first, and you're own objectives second! That way, you'll reap a much better reward.

4. Think Differently - What's the worst that can happen?
When we're faced with a room full of people it's easy to think of the worst case scenario - but anxiety (if it hits you) comes up with scenarios that if we play the odds, will just not happen. 

  • You won't somehow be naked halfway through
  • It's unlikely that you'll fall on your face
  • And if you've been rehearsing and you're the expert, you will not forget what you're doing!

When you are the speaker, you are in power.

  • You've rehearsed.
  • You know your topic. 
  • You're an expert.

And the absolute blessing? If something does go wrong or you forget something - YOU are the only one who knows that! To everyone else in the room, you'll have done a great job.

Overall, always try to remain calm (we know - it's hard!). Breathing is

But one thing is crucial to remember, there's a reason you're on that stage, and if that reason is key for you - well then buddy, you got this!!!

* This post was originally published in our newsletter The Communications Workshop. Sign up to get more free tips on communications and marketing here!

The skills and mindset you need to thrive in a startup


Working for a startup is a unique experience. With limited manpower and plenty of work for everyone, it’s not unusual to find employees juggling different roles and responsibilities. Unlike large corporations where you’re just another cog in the wheel, each worker in a startup is vital and is at the forefront of the business with every act making an impact on the company.

Working in a startup requires a diverse pool of skills and an open mindset. If you're entering the job market or making a career change, this field can be intimidating but to help you get started we’ve compiled a list of skills needed for you to thrive.

In a startup, especially if it’s a small team,  you will need to be able to juggle multiple tasks at once as multitasking is a way of life. Being able to do more with less is what drives a startup towards progress.

There are not enough hours in a day to complete all that needs to get done, so multitasking can be a bit chaotic. However, if done correctly it can help you achieve impressive results.

Learn, learn, learn!
As startups usually have smaller teams you can find yourself thrown right into the work. You’re likely to have more responsibility and sometimes might need to dabble in other roles you are not familiar with. Take the opportunity to learn from the mistakes you make while developing new skills.

Know how to communicate
People tend to communicate well when times are good but shut down when things go badly. However, this is when you need to get your communication skills on point so everyone is in the know. This will prevent misunderstandings and breaks of trust.

In a startup, change is constant. Nonetheless, uncertainty is only created when people don’t communicate properly about the changes going on.

Think creatively
In a startup, you're constantly solving problems. You're hired in part for your ability to think outside the box and to apply acceptable industry standards in new ways.

Don’t know where to start? Read this guide on creative thinking!

Be passionate
Startups want to find people who love their company almost as much as they do. Working at a startup can be like riding a roller coaster: there are often highs and lows. If you’re passionate you’ll be more likely to work harder and stay on the course.

Show attitude
You’ll need to be a self-starter. Show this in your application, don’t just mention it. What open source projects have you contributed to? What are your side projects and how do you spend your spare time?

Even the way you follow up and behave in the application process can help back up your ability to get things done and build momentum.

In the workplace, empathy shows a deep respect for co-workers and shows that you care, as opposed to just going by rules and regulations. Empathy is the ability to step into someone else’s shoes, be aware of their feelings and understand their needs. An empathic leadership style can make everyone feel like a team and increase productivity, morale and loyalty. Empathy is a powerful tool in the leadership belt of a well-liked and respected executive.

Whatever type or role or company you work for, make sure you learn and adapt as you go, but most importantly, have fun!

How to elevate your content


While a press release may help you get some press attention, it’s easy for your news to get lost in the daily cycle. That is why you need to find your own way of elevating your announcement across your own channels to engage your community and boost awareness.

Depending on what you're announcing, you may want to use a few different forms of content, and find fun attention grabbing ways to get the reader/viewers attention.

There are going to be a bunch of different things to consider.

First up: what channels do you have at your disposal?
Certain types of content work better on different channels. Consider what you have and who your audience is. What is going to get across to them? Don't start a new social channel just to use it to share content. Social followings take time, so only work on content you can create and build into platforms you already have.

Secondly, is your announcement visual? 
If you have a new product, for instance, video and images are going to be your friends. It's all well and good telling people about it, but visuals engage your audience. Use video across all social channels, and at the very least images, to get your audience excited.

Third: Be. Punchy.
You're a startup, so experiment!

Jump on a Facebook live video and talk about your news. It doesn't need to be longer than 60 seconds!

Use Snapchat. Use Instagram. Use Periscope. But always consider the audience.

Some channels may be aimed to your users and others may be closer to you --your work connections or family! Make sure your tone matches the potential viewer.

Get writing!
Regardless of whether you use video or images, everything needs to be tied together with text. It could be a tweet, post, newsletter or blog. OR ALL OF THE ABOVE. The writing part is still incredibly important.

If you have some big news, make sure you're telling all your key messages in the most engaging form. Know what your top line version is --the one line that can be repeated in everything you write.

Don't say too much. If you write a blog post, make sure people can read it in 2-3 minutes or less. If you write a longer post on Instagram, Facebook or LinkedIn, find fun ways to keep eyes on your news below the fold.

Build out a spreadsheet and keep all your content in one place --it's a useful way to measure success later, and quickly share posts with key contacts to get others sharing your news. 

Remember to link it all back to the same destination
Don't create traffic unless you want it to go somewhere, so make sure all your posts and content lead to the same point.

Planning is key
Whenever you make an announcement, try and put a schedule together that helps boost your news over a couple of weeks. Imagine you've turned the tap on, let it run, and then slowly started to turn it off, until you have a few drops left. If you only share your news once, don't expect good results.

Put some $$$ behind it
Boost social media posts that are performing well organically. A little uplift pushed towards a specific audience could seriously help raise your awareness. Great opportunity to test and learn for the future, too!

We all have competitors or companies we admire. So the next time you see an announcement from them, see if you can figure out what else they did as part of the campaign. It's a great exercise to unpin how news has been shared and gives you an idea of what channel performed the best. Be a great stalker, put together a board of inspiration and always keep thinking about being creative with your news. 

* This post was originally published in our newsletter The Communications Workshop. Sign up to get more free tips on communications and marketing here!

Working in PR? These Chrome extensions can help you!


If you’re not on the Google Chrome extension bandwagon yet, you will be once you start using some (or all) of these tools. The Chrome Web Store is perfect for people who love new tools, toys, and productivity hacks. To help you get started, we've gathered the must-have Google Chrome extensions to boost your public relations workflow and help you be one step ahead of digital overload.

StayFocusd is a productivity extension for Google Chrome that helps you concentrate on work by restricting the amount of time you can spend on time-wasting websites. Once your allotted time has been used up, the sites you have blocked will be inaccessible for the rest of the day.

It's highly configurable, allowing you to block or allow entire sites, specific subdomains, specific paths, specific pages, even specific in-page content (videos, games, images, forms, etc).

One tab
Whenever you find yourself with too many tabs, click the OneTab icon to convert all of your tabs into a list. When you need to access the tabs again, you can either restore them individually or all at once.

When your tabs are on the OneTab list, you will save up to 95% of memory because you will have reduced the number of tabs open in Google Chrome. When working in PR, you are no stranger to having a multitude of tabs open and this extension will help you eliminate your digital clutter.

Evernote Clipper
Goodbye, bookmarks. Hello, Web Clipper!

The Evernote Clipper extension helps you clip the web pages you want to keep. It’s great for research as you can clip any article or web page. Think of it as the “save” button for the web. Features also include the ability to highlight key text from any website or article and use text and visual callouts to draw attention.

The golden rule of Communications is that you have your grammar game on point. Everyone needs a helping hand when writing. That’s why the world has editors, copywriters, grammar coaches, millions of books on writing, and most importantly, browser extensions that can help you improve your skills, like Grammarly.

Grammarly’s free Chrome extension has been downloaded over 10 million times, and the company has millions of daily active users. The extension highlights any major spelling mistakes you make when you type anywhere on the web. Upgrading to their paid plan gives you access to their deeper feature sets, including grammar and plagiarism checks, as well as contextual advice to improve your writing.

Definitely, a must-have when working with PR!

Hunter is the easiest way to find email addresses for anyone, from anywhere on the web with just one click. When you click on the Hunter icon, you get a list of people with:

  • Names
  • Professional email addresses
  • Social networks
  • Job titles
  • The public sources where this data has been collected

All the email addresses are returned with a quality score that evaluates the confidence that they are accurate.

The features also include the ability to add a name in their search input to find the email address of someone. You can also synchronize your leads to your favourite CRM or applications such as Salesforce, Hubspot or Pipedrive and hundreds of other applications.

This is a great tool for PR professionals looking for contact details for journalists, influencers or other professionals.

CEW Communications is one of the 100 hottest startups in the UK!

In case you didn’t know, CEW was included in the prestigious Startup 100 list for 2018! The list ranks the UK’s 100 most awe-inspiring and fast-growth potential new businesses launched in the last three years and we are so proud to be number 86!

Last night we attended the Winners Launch Party, celebrating the list’s 10th anniversary, where we got the chance to meet and network with fellow Startups 100 2018 businesses. This year’s companies are having a powerful economic impact in the UK, collectively employing almost 2,000 staff with an average turnover of £1.5m.

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We feel honoured to be included on the list with companies such as Monese, Simba, Patch, and many others!

Since CEW was launched in late 2016 we managed to go from one-person to a team of four and are currently looking to hire to scale our company even more! In these almost two years since we started we had the opportunity to work with amazing brands, such as Five Seasons Ventures, Jobbio, Klevio, ParkBee, Tailwise, and TaxScouts, just to name a few.

Being included in the Startups 100 2018 is a recognition of all the hard work we’ve been doing and it gives us even more motivation to keep providing startups and members of the ecosystem with tailored PR & Comms solutions to help them scale and achieve their objectives.