PropTech and InsurTech, A Big Relationship to Watch

PopTech and InsurTech, sitting in a tree….

It takes but a minute to check my Twitter and spot some serious themes. I wax, not-very-lyrical about the dreaded B-word, some sport, and my clients. That’s about it - follow if you want, but you’ve been warned. 

However, I’m not ashamed to be increasingly more fascinated by the work people are doing in some key places, places I wouldn’t know much about without these clients. My first ever client to be in one of the “-Techs” was a PropTech team. Since then, I’ve had my finger in the various PropTech, InsurTech, MedTech, HealthTech, LawTech, RegTech and other -Tech pies. Today we will stick to just three, PropTech, InsurTech and FinTech. Which, by my way of looking at things, are part of one big sector - FinTech.

So how do FinTech, PropTech and InsurTech fit together? 
They just do… I would need a lot more space to cover the whole topic, so here is a very brief intro to a small part of it.

InsurTech is definitely a FinTech sub-section, I will have a live TV debate with anyone that questions this. I firmly believe that PropTech is connected as well. Think about it, a lot of what it does is handling data and transactions, the very cornerstone of FinTech.

London FinTech laid the path
A lot of what residential PropTech has achieved in the last few years has been the same as what Monese, Starling, Monzo and other challenger banks have done. They have revolutionised the way people handle their finances on a day-to-day basis. People can split bills instantly, shift money to savings accounts/pots, instantly set-up direct debits, receive email receipts for expenses and more, oh and travel for less! 

[FYI, young people like traveling freely and going to a host of other nations, when the hell they want, not hinting at anything here, but don’t take that away from us just when we can spend our money abroad without being charged, cough.]

That is what PropTech has started doing too. It allows for bills to be split easily, contractors to be booked (FixFLo), rents to be paid, documents to be signed, Right to Rent checks to be sorted (CheckDocs) for example. Furthermore, people can agree tenancy terms, request rent payments and pay said rent payments (Rentr)! It gets crazy when we start to share keys and open doors remotely..  from the swipe of a phone (I will get myself Klevio One of these days…) and so much more… easily from our devices on the fly. 

Who wants it?
The purchasing power of youth is bigger than ever, well, the size of the demographic at least. The requirements of these users are different, they want fast, convenient, relevant and flexible - mobile-first products are a must! 

Our client KASKO for instance, the team behind the term InsurTech as a Service, recently created a new insurance product for Co-op Insurance. A flexible, relevant insurance product for student renters. 

It isn’t the first and won’t be the last InsurTech to be PropTech or PropTech to be InsurTech either. 

Another client, Reposit is making waves. Co-Founder Jude and his team, created the now much-discussed deposit replacement market. With Reposit, tenants can pay the equivalent of one weeks rent, which works like an insurance plan, protecting them against all elements that would be covered by a traditional deposit, but differs as one doesn’t have to pay 5 weeks rent to be covered. FCA Regulated and FSCS protected - which is vital in gaining trust when operating in such an important space - one handling people’s money and livelihoods.

Enough shameless plugging though, the important part here is that this is again, InsurTech…. most definitely FinTech and, come at me if you think it isn’t PropTech.

The list can go on, there is an awesome team out in France called LUKO, creating wee devices as well as insurance products that sense leaks or changes in the home and therefore help you with repairs and, you guessed it, insurance claims… PropTech and InsurTech strikes again! 

Ever heard of Cocoon? The smart security camera that watches and listens to changes in the home. If you have one, Aviva will give you a discount on home insurance. SmartHome (which is PropTech for the consumer) making your insurance cheaper… erm, bingo… InsurTech…

Touching a little more on SmartHome gear, this new tech that is creeping into everyday homes switches power off when you leave, warns of leaks, senses smoke and notifies the right people, spots burglars better and is going to change the way buildings and cities operate in time… 

If that doesn’t have an insurance link… Then I quit. 

FinTech is massive, we have seen billion-dollar valuations a few times of late, and it has done a sterling job of growing trust in the wider space. In turbulent times, money is still flying from VC pockets into London startups and further afield… But the time is upon us, Fin’s two children, Prop and Insur have grown up fast. I think these two are set to take over as powerhouses of investment in the foreseeable future.

Unicorn hunting season is open. 


5 newsletters you need to sign up to get your tech fix

Staying on top of everything that’s happening in the tech world can be an exhausting task. Every day we are bombarded with startups announcing new funding, shiny products being released, the latest data-breach scandal, and many, many more news breaking every minute or so.

And here’s where the beauty of newsletters come in as they help you save time by listing all the must-reads in one place. The tech industry sure is full of them, but some are precious gems. Carefully crafted with not only the news you absolutely have to know but also some curiosities that can come in handy on your next networking event, making you look good as an empowered and informed member of society.

Here are some of our favourites at CEW that we definitely recommend you sign up for.

The Download
This well-rounded daily round-up by the MIT Technology Review has everything you need to know about tech. Edited by Charlotte Jee, this newsletter is, as they put it themselves, a “daily dose of what's up in emerging technology”. This one is short and sweet, focusing on the most interesting stories of the day. The newsletter also has a ‘Top 10 Must-Read’ section, perfect for people on the go with not much time to do the complete rounds on all tech websites to see what’s what. Kudos to the ‘Quote of the Day’ section - a personal favourite of mine.

Sign up here.

Femstreet is the only thing that will make me check my work email every Sunday. This weekly newsletter is put together by Sarah Nöckel, B2B SaaS Investor at Dawn Capital. It focuses on women in tech, entrepreneurship and diversity in Venture Capital. Sarah has really turned the newsletter into a community with its own Slack channel. There, women from all over the globe share their insights, experiences and advice.

Sign up here.

Lady Bits
This monthly newsletter is edited by The Next Web. Made by women and for women (but guys - you CAN and SHOULD read it too!), it highlights women’s stories in tech, in a more lighthearted way. It brings a mix of serious news with memes. Despite its controversial debut, it is a newsletter that will certainly bring a smile to your face and evoke many ‘oh no they didn’t’ kind of moments.

Sign up here.

As most people working in tech already know, Sifted is the FT-backed media site “telling the untold stories of European tech”. Its daily newsletter is a gift that keeps on giving. Edited by Amy Lewin, this newsletter won’t give you the breaking news, but it will give you the most interesting stories that you never thought you needed to know.

Sign up here.

Steve’s ITK
No tech newsletter list would be complete without Steve O’Hear’s ‘Steve’s ITK’. One of the most prolific writers in the tech scene, Steve gathers all the pieces he’s recently published, comments, updates and even rumours all in one place. 

Sign up here.


How to prepare for a new business meeting

There are times in life where you sink or you swim. You can be presented with the chance of a lifetime, which you can grasp, or let fall through your fingers like a handful of sand. In the life of a startup, these opportunities come at you thick and fast, or at least they present themselves as such. Startup life is intrinsically reliant on agility. So, we move on and treat each new lead as if it can be the next big thing for our businesses. When these leads have been watered and are beginning to grow, they sprout into new business meetings. And, this is where everything can get very, very, real, and you need to be prepared. How? Read on.

Plan, plan, execute
Whilst you may have got through some team meetings by winging it, you will not get through a new business meeting by spouting whatever that double espresso flings out of your mouth. It’s essential to prepare an eloquent slide deck that comprises all proposals of what you can do for the prospective client. Do not make these slides overlong, word-heavy and dense. They need to be a pleasant backdrop to your words. Stick to short sentences and include powerful images. Don’t include words where none will suffice, and this will keep your eyes off reading the screen rather than actually presenting.

When creating the plan for what you are going to say, ask yourself some key questions:

  • What’s the best outcome of this meeting, and how do I get there?

  • What are the key points I need to make?

  • What do I need from the client?

  • What’s the backup plan if there’s a technical glitch?

You should voice record yourself answering these questions and then make your notes from your voice clip. This way, your notes will mimic your speech and your presenting style will be more natural and have a friendly flow to it. If you write notes and learn them word for word, you risk your presenting style being monotonous and boring. You want to engage your audience to believe your every word.

Research and converse
We all like to be made to feel special. If you can impress your client with knowledge of themselves and their company, you’re already in their good books. Delegate different members of the company for your team to research and pull together the most interesting things about them. This can be done by doing a social media sweep and by exploring their company history. Bring up what you have learnt about them in flowing conversation and it will give a back and forth to the presentation that will be impressive, and show that there is the potential for you to work well together.

Any questions?
There’s always a point in any new business meeting when the potential new client asks “So, have you got any questions for us?”. If a tumbleweed rolls past to a deafening silence, this is not good. So, from your research and from the conversation during the meeting, have some questions ready to ask your potential new client. If the client has been responding coldly throughout, this is your chance to break the ice. You can be as off-the-wall as you like, depending on how you want the client to perceive you. Don’t be afraid to be out-there. They'll remember you for it.

This is also your chance to shape the end of the meeting to your own ends. If there are things that you want to highlight about your company, ask questions that you can link back to great things that you have done. Be energetic, be inquisitive and win them over with how you present yourself and your company.


How to pitch journalists

There are a few ways you can define what a pitch is, from the quality of a sound to a level of intensity. In PR, however, it is the term we use to describe when we are approaching journalists with specific stories that we’d like them to cover.

For any PR professional, the components of a pitch are an essential string to their PR bow. The perfect pitch will produce the most fruitful ends - like a beautiful harp, comprised of the finest materials, producing beautiful melodies. These three steps below will help you approach journalists and have the potential to transform your business and your relationship with the media.

Do your research
Begin by finding a journalist that you think would be a good fit to cover your story. This can be done by searching on Twitter, or by finding articles with similar topics to the story you are planning to put out and seeing who has authored them.

In your pitch, you should show that you’ve done your homework: let them know why you are approaching them and mention similar articles they’ve written before. Give tangible and understandable reasons for why your story should run, don’t simply blurt out nothing statements such as “my company is so much better than [COMPANY], use it next time”.

Always keep the tone of the pitch positive and upbeat. You should come across as friendly, knowledgeable and confident, without seeming narcissistic and self-centred. This is not an overnight process. So, don’t be disheartened if your pitch doesn’t go to plan. Rework, reform and retry. Don’t get lost in self-deprecation, that’s not good for anyone.

Be agile
Whilst it’s completely acceptable to have a blanket term for beginning your pitches, they should definitely not all look the same. You need to really keep a close eye on your wording and if certain phrasing is not getting you any results, then bin it. Achieving pitch perfection is a marathon, not a sprint. You need to run those miles with agility at the forefront of your mind, shape-shifting your pitch to fit the needs and quirks of each journalist and publication that you send it to.

Show that you can devote as much time as they may need from you, to get your story to run. This can be in the form of offering a phone call or a coffee meeting. You want to make the journalist feel special, and that you’d go the extra mile for them.

Follow up
If you’ve taken the time to create a spectacular pitch for a spectacular publication, don’t rush to waste the time you’ve spent. After all, it’s much more beneficial to have one great piece than several generic ones, as a top-tier piece will filter down to the smaller ones anyway. Give the journalist some time to clear their inbox, and send a polite chaser email after a few days or give them a quick phone call.

Good luck, and happy pitching!


The power of the follow-up

Hi [NAME],
Just checking to see if you've had a chance to read this?
Please do let me know in any case. Thank you.

Best wishes,

A follow-up is as simple as that. But, hold on, the power that’s in those five lines cannot be understated. Power is bestowed onto a follow-up through various means, such as: it’s short and sweet, it pushes you to the top of a journalist’s inbox, it’s not intrusive and you are 40 percent more likely to get a response. It takes moments to get it done but can bear the most fruitful ends. A wise person once said “paralyse resistance with persistence” and we couldn’t agree more, as in PR it’s essential to remain tenacious and consistent.

Although we’ve stressed the positive qualities of the follow-up, if overdone, it’s easy to slip into their negative side. Treat a follow-up like you are frying a steak, with the desire to cook it to medium-rare. It needs careful cultivation, heat at the right moment and removing from the flame so as not to ruin the meat once the correct tenderness has been achieved. You cannot reverse the clock once you’ve overcooked your steak. So, you need to be on your toes and aware of all elements at work, just like in a follow-up email. If you bury a journalist’s inbox with follow-up emails, this is overdoing it, and within moments you’ll be labelled as an irritating spammer, which is a reputation that’s close to impossible to shake.

Personalisation in a follow-up can go a long way. Even if just a few words about a recent article that journalist has written, or an acknowledgement of a conversation that they have started on Twitter - sprinkling the correct niceties on the correct follow-ups could favour you.

If your deadline is pressing, follow-up over the phone. But make sure the call is short and you are not taking much time from the journalist. Do not bombard an inbox - you just seem pushy, desperate and rude.

People, and journalists especially, are BUSY, so do not be disheartened if you never get a response. Experiment with the follow-up, note what works and what doesn’t. It’s an ever-evolving and gradual process.

Regarding time specifics of when you should be following-up, it really depends on your sector and who you are attempting to contact. But, we’d not worry about the timing, and the morning is definitely on the cards. Just don’t be following up at 2 AM. That’s a bit odd. As we noted before, the whole persistent follow-up process is trial and error, so do not be afraid to fire follow-ups out and just wait to see what happens.

Overall, when working in PR, we recommend the 3 P’s. You should be:

  • Positive

  • Polite

  • Persistent


How to prepare to be on a panel


Public speaking is a well-known inducer of nerves. Being nervous is not a negative thing, it simply means that something important is happening. And what’s more important than you being asked to be on a panel demonstrating all of your expertise in the field you operate? In this blog post, we will give you some conceivable real-world examples so you are ready when that moment comes.

If nerves are at the forefront of your mind, remembering this will keep them at bay. Being a guest on a panel discussion is far less taxing than other options, such as preparing for and giving a lecture. A lot of the panel discussion will arise organically, from the route that the conversation takes on the day. The questions will be targeted and they, of course, won’t all be fired at you, as there’s some other cannon-fodder sat next to you for an audience to shoot at. So, breathe. It’ll be a breeze!

We recommend reaching out to the panel moderator and the other panellists beforehand. Even if it’s just a quick ‘Hello!’ message, it’s always good to touch base with your co-conspirators before you take to the stage. Granted, we’re all time-poor and the first time that you meet your fellow panellists is often at the event, but a little message can go a long way. If you know the people who will be next to you on stage, meet for a coffee to discuss your plan for how you see the evening going. Even a brief chat can shape the evening to best suit your ends. Ask them if they have any questions prepared, and you could always prep them with questions that you would like to be asked, too.

Be sure to outline your main talking points before you take to the stage. These can be as brief as you like, and we recommend having them to hand either on a piece of paper or on your notes app on your phone, to make sure that you say all that you want to and to keep the conversation on track. By prepping before, it also gives you the upper hand if you speak first. You can direct the conversation in the way that you want it to go and shape the conversation to topics that you’re most fluent in.

On the topic of time, it shows the utmost professionalism if you can master the balance of it. This includes the amount of time that you have spoken for if this is too much or too little. A neat tip may be to set a timer on your phone or have a colleague in the audience prepared to notify you with a discreet hand gesture if you’re going over the imaginary time limit. You don’t want to be that rambling know-it-all microphone-muncher, it dilutes your words to a mush in your audience's mind.

The art of public speaking takes time to master, so do not feel like you need to reflect Julius Caesar in the Coliseum on your first go. Stick to the tips that we have suggested, and you’re well on your way to a great performance. Good luck!


How to be a networking machine

Today we are going to coach you, in various hypothetical circumstances, on how to network yourself. Your most marketable entity is, put simply, yourself. In a digital world, we must never disregard the importance and value in face-to-face interactions with clients and like-minded industry affiliates. In the same way, your social networking prior to in-person networking is hugely important.

Starting points
Hey, do you come here often? Said no one who ever made a valuable connection with a stranger. So, don’t use that cliche as a conversation starter. We know it can be nerve-wracking to be in a room full of important people, knowing that the drink in your hand is only going to last so long before you need to introduce yourself to someone new.

Well, we also know that these people probably aren’t complete strangers. Our world is so centred on social media and online platforms, map-pins could be placed on a bird’s-eye view of the room you’re in to show the interpersonal cyberstalking that has already occurred. So, let’s use social media as somewhere to begin, an icebreaker if you like. But, be careful, you don’t want to come across as a stalker.

Making your move
When you have your 'target' in sight, show that you are aware of their work and that you are interested in them. Also, provoke further conversation with a question (take these examples with a pinch of salt and expand where necessary).

“Hi, are you [NAME]? I loved your post about [TOPIC]. Have your responses to that piece all been positive?”

“Hey! [NAME]. Right? I’ve followed your Twitter for a while, you have a great eye for content. What’s been your favourite meme recently?”

“You’re [NAME] from [COMPANY], yeah? Amazing, I’m [NAME]. Our products are very similar. Here, I can show you how on my [SOCIAL MEDIA PLATFORM].”

And, friends, never forget to seal the deal now that you have them in your palm. Get them to follow you back and make sure that you follow up with that new connection afterwards. Putting the emphasis on gaining a new social media connection is only justified if that interaction remains fruitful. Your new acquaintance is a lot more valuable than a '+1' on your profile numbers, so be sure to message them or interact with them in the week following the event and uphold the goodwill that started when you met.

A wise person once said, “The next horizon will be deep integration of the physical and interactive worlds. The future of online is offline”. And, on that note, we need to stress the importance of purely organic, offline interactions. Networking is not universally loved, of course, and it can be anxiety-inducing to not know how to approach someone to start a conversation. A helpful tip in this situation would be to say hello by joining an already nattering group of attendees, with no awkward silence needing to be broken. Metaphorically piggyback on the conversation, and that's half of the hard work done already!

What better place to start than the bar? (Or any space provided with food and beverages). Alcohol is not required but having any drink in hand can be an added confidence boost and gives your hands something to do if you're nervous. It's also immediate common ground and a starting point. We all drink.

Alcohol is the age-old lubricant for sticky situations and it should be handled with the utmost care at networking events. If you do drink alcohol, do not over-drink! Another wise person once said: “Always be seen to be drinking and never be seen to be drunk”. We cannot stress this enough.

You want to build genuine connections here and alcohol poisons you into thinking that you have made deeper connections with people than you would do if you were sober.

First impressions are very important. But, so are the last impressions that you make. Conversations with strangers at networking events can often run dry and it's crucial that you are armed with tactics to politely and efficiently end the interaction and move on to talk to someone else. Utterances such as: asking who else you should meet, asking for their card, introducing them to someone else and simply thanking them for their time and saying goodbye are all apt in this situation.

Quick Networking Tips

  • Not everyone likes networking - it's a means to an end. Remember you're not the only nervous person there. Approach someone on their own and say hello - they'll likely be relieved!

  • Figure out who you want to meet before you get there. You may not know who is going, but you can build out the personas of the people you want to meet.

  • Don't be afraid to tell people who you are trying to meet or why you're there - you may get a helping hand!

  • Pay it forward - the network effect is strong. Help someone out and stay in touch - relationships develop over time and may yield results as they grow.

  • Be memorable - find a way to stick in someone's mind. Whether it's your conversation, wearing a bright colour, or being quick to follow up with them. Find a way to make sure you stay in their mind. Think of this as 'professional peacocking'.

  • Be polite - this goes without saying - and if you ever find yourself in a tricky situation or talking to someone really not relevant, politely bow out quickly! There's always more people to meet!

* This post was originally published in our newsletter The Communications Workshop. Sign up to get more free tips on communications and marketing here!

5 steps to create the perfect blog post


Perfection is in the eye of the beholder. And, we know, writing how to create the perfect blog post in a blog post is like googling ‘Google’. But today we’re going to outline the ways in which we think the perfect blog post is assembled, as it is an essential skill for any startup founder that’s looking to populate their website or social media channels with content. Blog posts are a great way to place yourself as a thought leader in the space, but only when they are executed perfectly. Here are our top 5 steps on how to get to this point.

1) Conquer your fear of failure
No great accomplishment was ever successfully undertaken that did not include the potential for failure. If an idea for a blog post comes to you, but you think it may be a bit too complicated or too daring to complete - pause for a moment. Then start writing. Whatever comes out, it’s essential that you put some words down on the page. Anything is better than nothing and even if a stream of consciousness typing session is the best that you can muster, you can come back to the document later on and flesh it out into a glittering piece of content. There are no set rules for a creative process.

Discipline with creative writing is a tricky beast to tame, as the creative inspiration can come in hoards or it can be near obsolete. This process is something that is perfected and procured over years of self-confidence building. It can seem like you’re writing something that no one would be interested in until it’s finished and the piece has gone viral. In essence, in life and in blog post writing, don’t be afraid of failure, because it will be the basis of your next success.

2) Stick to the process
A beneficial way to stay on track and on topic when writing the perfect blog post is to have a brief outline of the components for your piece. Of course, include the generic “Introduction” and “Conclusion” sections, but do think outside of the box with your other paragraph titles. A topic that’s a bit out of the ordinary will intrigue potential readers and can spur your creativity in the writing process too.

If you have previously written very well in a specific setting, such as the break-out area in your co-working space, or on a long train journey, do it again. A wise person once said: “If it ain’t broken, don’t fix it!” and we couldn’t agree more. Do not torture yourself to write a blog post when you are not feeling like it, because your output will be worthless. Identify the signifiers that inspire you to write well, and where possible, replicate them.

3) Grammar is key
Whilst this may seem like it needs to go unsaid, you’d be surprised how many blog posts often feature grammatical errors. Grammatical rules exist so that we have a standard for how we understand the written word. It’s the backbone to any good piece of writing and it can be the making or breaking of your perfect blog post. Unfortunately, we’re not going to condense an English Language degree into one paragraph, so take a look at this perfect blog post to touch up your knowledge of grammatical functions. Also, don’t be afraid of using grammar help tools such as Grammarly.

4) Know your audience
It would be pretty tragic for a vegan food startup if they wrote a blog post about how battery chicken farms are ethical and that the mass slaughter of baby cows is not only acceptable, but there should be a lot more of it, too. Whilst this example may seem inherently unrealistic, you’d be surprised with the faux pas we’ve seen committed over our PR careers.

Knowing who is going to read your blog post, or if you’re trying to target a new audience, should tremendously influence the content of said blog post. Always keep the audience in mind and tailor your writing style, humour, formality and so on, to cater for them. If your blog post is going to be shared over your social media channels, a simple way to do this would be to check who is following those accounts. Whilst this is only the direct audience for the content (and public profiles means that the world can see them), it’ll give you an idea of your audience.

5) Content is king
Now that we’ve gone over the moral fibre of the perfect blog post, we must turn our focus to what it has in it: CONTENT! Have some fun with the title or headline, it’s the first thing that a reader will see and it must hook them in. Get your fishing rod out and cast it into the sea: and be sure to hook a HUGE fish - and reel it in!

It’s also essential that it looks as pretty as a picture. You shouldn’t be afraid to use GIFs, they are more and more becoming a mainstream media staple and they appeal to the ever-diminishing attention span of an online audience. A neat way to breathe life into your blog post is to have the GIFs relate to the copy itself. Who said that moving-image newspapers were only in Harry Potter?

Before pressing ‘publish’ on your perfect blog post, please make sure that all the links that you have included are correct. No one wants to click on a link for a funding round and be taken to your food delivery. Focus on making your blog post the best it can be, by tying up all loose ends.


4 things to keep in mind when organising a startup meetup

Long gone are the days where we heard of people invited to Facebook events for house parties that were public for a few regrettable hours, got out of hand, subsequently shut down by police and left earthquake-like debris for the homeowners. Now that we are older, wiser and more sensible, we know it’s best to organise meetups instead. Here are our top tips to keep in mind when you’re organising a meetup for your startup.

1. Make it interesting
There’s no need to reinvent the wheel, here. But, and we’re not naming names, how many panel events about x y z can we survive? Think about what a startup audience REALLY want.

A sure-fire way to get a buzz going for your meetup is to secure a celebrity or industry famous face for a Q&A, Fireside Chat or panel discussion. Do you have any connections to any, either directly, through friends or colleagues? There’s no harm in putting some effort in to find out, you never know what may come off and if you don’t ask then you don’t get. If you are going down the panel route, make sure it is balanced.

Also, avoid a halftime break. Don’t make the content of your session too long and remember the value of leaving some time for people to network.

2. Location, location, location
If your office is based in London, it’s going to be tricky to get people to travel to rural Dorset for your startup meetup, even if it’s in a picturesque country home, nestled in rolling the English countryside. Make it as easy as possible for people to attend, with a 6 PM start on a nothing-night like a midweek Wednesday. No one wants to give up their Friday night, no matter how important your startup is.

People are busy, stressed and tired. So make your meetup seem like a welcome release from the working week, and like it’s going to be a joy to attend. Does your office have an event space? Great! Book it early. If it doesn’t, look for low-cost but high-impact options like a summer's evening in Hyde Park. Think a bit outside of the box, and don’t break the bank. There are hundreds of options here, but be sure to think of your audience, subject matter and relate it to the timing of the year and of the week. How best can these factors come together in the perfect event space?

3. Do you have any friends?
This isn’t a dig. We promise. But we all get by with a little help from our friends and you can always count on them, we hope. If you are looking to populate an event, whether that be on Facebook or on a popular meetup hosting website, never disregard the trusty superficial ‘Attending’ count on how people view that event. No one wants to go to an event with ‘0 Attending’, so send the link to your friends' group chat and ask them to sign up. They may not attend physically, but that +1 to the virtual attendee list will get the ball rolling.

Get your contacts to share the event, too. When you’re organising an event, there’s an epicentre of your closest contacts, colleagues and friends, that you should hit up. Utilise the trusted circle you can count on to attend physically or just online. Listing a startup meetup against the abyss of meetups already listed online is like being thrown in the deep-end. Your contact list will make sure you swim, not sink. Also, make sure you create materials so your friends can publicise the event easily.

4. New connections
Once your network has pushed the event to the extent that they can, it’s now time to focus on new connections. The easiest way to reach these new event-attendees is through social media, so be sure to draft a plan for your social content regarding how to target them. They are out there, in every nook and cranny on Twitter, Facebook, LinkedIn and Instagram. Have at least two tweets or like content to post on all of these.

If you do not want to mar your beautiful Instagram aesthetic, you can always post a screenshot of the Eventbrite page of your event, on your Instagram story. Instagram is a perfect marketing tool if used correctly. You can reach an audience in a variety of ways: raw posts, sponsored posts, through embedded links in a Story, or by using an influencer.

Tag brands or other accounts in/on the images in the story and if you have over 10K followers then you can include a ‘swipe up’ function that takes the viewer straight to the Eventbrite page. If you don’t, then keep this as a goal for your page! Be sure, also, to save the stories as a Highlight on your Instagram page. Stories are perfect for growing brand awareness and traffic to other areas of your business. Stylistic choices in Stories, such as GIFs, appeal to the ever-diminishing attention span of an online audience. They also log who has viewed them, so you have an idea of who has seen that you’re putting that event on, too.

Happy planning!


5 top tips to write the perfect tweet

LMAOOOOOOO... *send tweet*
Oh my god… *send tweet*
I can’t believe… *send tweet*

These are often how tweets begin, either on the keyboard or as a prior thought process. The inspiration can come from anywhere. Out of the blue, in the deep blue sea, when you’re feeling blue or when you’re in seventh heaven. It can be an all-encompassing feeling, the need to immediately blurt out the nugget of knowledge that has flown into your head. But, let’s put the keyboard down for a moment. Never tweet out of haste. There’s always time to form, proof and press send with a clear conscience. We’ll outline here the five ways in which we believe the perfect tweet is curated.

  1. Think of your audience

The immediate audience for your tweet is clear, due to the ability to see who is following you. These are the people who will have your tweet show up on their timeline and they may even have push notifications enabled that alert them to the fact that you have just pressed send on a beautiful anecdote about the world.

If you use Twitter in a personal capacity, the odds are that these people are real-life friends, family members and acquaintances of yours. They are probably used to your ramblings in real life and so you will feel like this means your Twitter is a safe space for your thoughts. Stop. If your account is public, this is NOT the only audience that’s turned up for your sell-out one-person-life-story show. Your audience is the entire connected world. Your tweet can be picked up by anyone without your consent *cough Buzzfeed cough* and you are then wide open for your words to be misinterpreted, with the potential to come back to bite you. So, just keep that in mind before your fingers start firing away.

2. Formation

In case you forgot, we are on the internet. This means that information is significantly condensed, chopped, screwed and repurposed for easy consumption. Don’t attempt to write Shakespeare’s next sonnet in your 240 characters. It will look bulky, clunky and chunky.

For one, other users will scroll past it with an ‘urgh’ utterance, and you’ll probably get unfollowed. Write in clear, short sentences that are punctuated by paragraph lines. This style matches beautifully with the manner in which the eye scrolls a screen. Chances are that eyes won’t grace your tweet for more than a matter of seconds and if it’s split into easily-digestible lines, this makes the readers job a whole lot more natural.

A great way to get in the habit of this is to use emojis as discourse markers at the start of each line. We all love an emoji. Use them sparingly and eloquently throughout, don’t vomit them out at the end.

3. Retweetability

Twitter is meant to get yourself, your brand or your company, seen. A perfect tweet would be one that invigorates others to repurpose it, in the form of a retweet, which is essentially them approving what you have written and wanting to get some of the glory.

Humour works well, but if we’re on more serious matters, then doing things like @ing other accounts and singing their praises, works well too. You can leave prompts throughout your tweet that you desire a retweet, or want to spur conversation, but it’s more professional to keep these subtle. “WOULD PROPER DIE FOR A RETWEET” is a bit strong, try using retweetable words, using hashtags and asking questions. Also, practice what you preach. Don’t be stingy with your retweet button on other peoples tweets either.

4. Interactivity

The internet may make us condense our meanings, but it’s essential to keep your meaning intact. If you have a message to convey to others, you must work within the constraints of a tweet to make sure that others properly and appropriately interact with your message. Interactivity comes in the form of seeing a rise in the number of followers, tweets, likes, shares, comments, clicks, video views, post reach and so on.

Be approachable and never indulge a troll or engage in a profanity-splattered Twitter beef. Answer those who appropriately respond to your tweet and ignore those hateful responses if they come your way. Lay out your Tweet on a plate, in the most easily consumable way, and make it irresistible for others not to like and retweet it.

5. Grammatical perfection

Now that we have curated your tweet, please check that it is grammatically correct. That means no spelling mistakes, no unwanted punctuation marks and correct @ing of the relevant accounts. There’s nothing more embarrassing in the Twittersphere than @ing the wrong account, which often happens to @JohnLewis, who handles it with the utmost grace and humour, but you don’t want to drag an unsuspecting user into your conversation. You wouldn’t shout the name of your friend into a crowd and then drag out the wrong person who answers to it and ask them what you would have asked your friend.

So, you perfect Tweeter, what’re you going to Tweet next?